According to the ecommerce trends 2020, online store must be adapted for smartphones and tablets, and ideally to have your own application. All work and promotion of the store must be built in such a way that for the user it is comfortable to search for information and buy with the help of smartphone, and if necessary to go to the desktop or offline.
Here is a bit more about global ecommerce trends and other trends.
What trend will affect your business before 2020?
Here is a list.
#1 The first in ecommerce trends 2020: to use micromoments to attract a buyer
The topic is not new, but in ecommerce future trends it came out just this year. Micromoments are spontaneous moments when the users feel the desire or need to find information or place, order a product or service and use a mobile phone for this. Usually, such a search takes place in snatches, and the decision is made quickly.
The task of the seller is to provide at the right time information that satisfies the user’s request. To do this, you need to understand when the buyer may need information about your product or business.
Requests and intentions of users are divided into 4 types. And in global ecommerce trends for each there is a need of different information:
- I want to know
A person searches for information on a topic or studies a product, but is not yet ready to purchase it. “What are the benefits of gluten free products?”, “How to choose a vacuum cleaner?”, “Which cars are more economical?” – users are looking for answers to questions using a smartphone when it’s comfortable for them.
- I want to go
A person is looking for a particular product or store nearby. The task of the seller, who has an offline sales point – to get into the user’s field of vision to follow e commerce future trends.
- I want to make
According to ecommerce trends 2020, before or after the purchase, a person may need an instruction or training video to learn a new skill. This is the case when the video content wins: this format allows consumers to learn new information at a convenient pace for them step by step – clearly and simply.
- I want to buy
The most important micromoments for business in global ecommerce trends: a person is already ready to make a purchase or needs help with the choice of goods or ordering. The main thing here is to quickly offer assistance and give all possible ways for communication and for purchase.
#2 The second trend: to start creating video content
Buyers are looking for video instructions on how to use the products, as well as reviews, comparisons, tips, life-hacks and news. More than 40% of people under 35 years old follow the information primarily on YouTube and not in search engines. And in order to “catch” these people now, there is need to use video.
Users are happy to watch videos in posts and stories in social networks because they are “more alive” and truthful than staged photos and this fact is among e commerce future trends. A video about a product on the store page is the best way to view a thing from all sides. More and more stores understand this and use it as a way to interest and deter customers.
#3 in ecommerce trends 2020: to make long sales
Did you notice that last year mailings with discounts from stores came well before Black Friday, Cyber Monday and New Year? It’s in global ecommerce trends. Everyone is trying to outrun each other and the first to sell their goods to the client. As a result, sales are stretched for 1-2 months.
#4 To encourage customers to create content
There are two reasons for this:
Mark Zuckerberg announced on January 12 that Facebook will show users more posts from their friends and family – and fewer news, as well as pages that are conducted on behalf of big brands. Facebook can be followed by the other social networks. So the coverage of the content of companies will decrease.
Competition among advertisers is growing, while direct advertising makes the users bored. The price of promotion is higher, and the effect is smaller.
So, in e-commerce future trends is to encourage users to create content (reviews, videos, reviews, photos) with a mention of your product or brand.
#5 To personalize everything you can
The trend is not new, but every year it becomes more relevant. The more accurately we guess the customer’s needs and make a suitable offer based on them, the sooner he will buy.
To understand what the buyer wants, you need to analyze all possible data in global ecommerce trends: look at the history of purchases, conduct surveys, take into account the demographic characteristics.
Another way: to give the client an opportunity to choose the right product. For example, if you sell tables, add options to choose the size and color. Buyers of accessories offer to make a personal engraving. If you sell holiday sets, let the client of the self select his membership.
More expensive options:
The designer of the goods.
Help an individual manager (for example, choosing clothes to create a single style).
Virtual reality in e-commerce future trends (for example, fitting the glasses directly on the site, when different models of glasses are substituted for your video image).
#6 To make the ordering more convenient, and delivery faster
Services and programs are faster each day. But we get used to it, and the delay in loading the page in 3 seconds already starts to enrage. A long search or an incomprehensible ordering process discourages the desire to buy.
The same with delivery. The delivery of goods on the day of order is an ideal for large companies and is between global ecommerce trends.
#7 ecommerce trend 2020: to promote content, not store
How to catch a buyer in a micromoments? Make it so that your content is in front of the eyes of the client before the content of competitors. All instructions, video training, tips and reviews should be promoted in the same way as the pages of goods, in order to grab the buyer at the search stage.
#8 To give up Photoshop
Body-style and naturalness have become fashionable, and so is in e-commerce future trends: well-known models spread photos without make-up, large brands arrange photo sessions with ordinary people of different complexions, celebrities refuse plastic surgery and promote natural aging.
The person on such an advertising photo looks natural and does not differ radically from the buyer who looks at this photo. So, among global ecommerce trends is the fact, that people cease to envy glossy ideal people and begin to perceive the brand as closer and more friendly.
#9 E-commerce trends 2020: to collect more data and analyze more deeply
To correctly personalize content on buyers, you need to know exactly who they are and what they are doing. Learn everything that helps collecting and analyzing data.
Large companies use Big Data (“large data” in a literal translation). These are tools, approaches and methods for processing large amounts of unstructured data. Based on the results of processing, it is possible to forecast the demand for demand forecast and, in general, the behavior of customers and solve many other interesting problems.
Technology is expensive and not available to everyone. But small online stores to be in global ecommerce trends also have the ability to get data on customers and draw useful conclusions.
#10 To specialize in one niche
Large offline retailers open online stores and seize the market. And even without them, competition is growing every day. In order not to burn out, e commerce future trends say, that you can expand the range and enter new markets, and you can concentrate on one product or service and do your business best.
In this case, you can bypass even large players, because you will have two advantages:
- flexibility in responding to customer requests, individual approach to solving problems and communicating with the client.
- the ability to create and offer exclusive products, as opposed to mass production.
Competition in Internet trading is growing, but there is still place for newcomers. If you have long wanted to start selling on the Internet, it’s worth trying right now, using global ecommerce trends.