FREE SUMMIT

Ecommerce Tech Inspire 2021-2022

Cutting-edge Trends. New Technologies. COVID Impact

You have the opportunity to watch all video presentations from the Summit right on this page.

16

Speakers

top experts on their topic

12

Hours

online broadcast

700

Participants

all over the world

2

Days

of useful content

About Event

The pandemic has dramatically changed eCommerce and shopping habits. Mature offline retailers rushed online, new entrepreneurs started selling online from scratch, and customers jumped to the digital way of shopping. There is no doubt that the industry made a gigantic leap forward and continues to evolve. Many experts believe that the growth will come down once situations start to normalize due to vaccination. Other experts feel the growth is not going to dip any time soon and will only get stronger.

eCommerce Tech Inspire Summit 2021-2022 gathered speakers from top eCommerce companies to discuss cutting-edge trends, new technologies, COVID impact, the pace of eCommerce growth, business strategies that lead to this growth and other hot topics.

Art-ava Virtual Summit

Artem Pugachev 

СEO, Founder of Mobecls

“

Knowledge and information are valuable economic assets that are of critical importance in business development. Being a data-driven eCommerce development company, we always aim to share the knowledge with online retailers to grow their business, traffic, revenue, and much more.
The goal of the upcoming event is to accumulate knowledge of top industry experts and share it with you to lift your business to the next level. We’ve carefully selected our speakers and themes, so there will be no fillers, only high-quality content, business tactics and insights. We’re looking forward to sharing it all this December!

“

Our Speakers

The best experts to inspire you

Artem Pugachev

Artem Virtual Summit

MOBECLS

CEO and Founder of Mobecls, Certified Scrum Master and Product Owner. 14 years in eCommerce development.

Artem Pugachev is the founder CEO of Mobecls, an eCommerce development company specialized in Magento. A decade of eCommerce experience helped him to form a company’s philosophy based on growth stimulation. Mobecls team aims to provide solutions that accelerate operation management, reduce costs and boost online sales, focusing on eCommerce consulting. Artem helps eCommerce businesses move from a startup mindset to corporate governance, paying attention to building development departments and developing eCommerce strategies.

Artem is a guest lecturer in digital marketing and eCommerce development at local universities. Moreover, in 2019 he took the stage of Meet Magento New York to share the growth story of the company’s client.

Theory of Constraints as the main Prioritisation tool in ecommerce development

  • What is ToC?
  • Your backlog – can gain and can drain.
  • Too much of design – it is the biggest mistake of ecommerce development.
  • Marketing vs Operations – who’s more important for dev team?
  • How to build your backlog wisely.

Justin King

Justin-King Virtual Summit

SALSIFY

VP Growth and Industry Marketing

.

Artem Pugachev is the founder CEO of Mobecls, an eCommerce development company specialized in Magento. A decade of eCommerce experience helped him to form a company’s philosophy based on growth stimulation. Mobecls team aims to provide solutions that accelerate operation management, reduce costs and boost online sales, focusing on eCommerce consulting. Artem helps eCommerce businesses move from a startup mindset to corporate governance, paying attention to building development departments and developing eCommerce strategies.

Artem is a guest lecturer in digital marketing and eCommerce development at local universities. Moreover, in 2019 he took the stage of Meet Magento New York to share the growth story of the company’s client.

How NFTs and Web3 are Reshaping Commerce and Community

  • Eras of the Internet (Web1, 2, and 3)
  • What is different about blockchain
  • Rise of NFTs
  • Application to eCommerce
  • Brand communities in Web3

Sharissa Sebastian

Sharissa-Sebastian Virtual Summit

SHARISSASEBASTIAN

Certified global leadership and executive coach with an MBA, MSc in Technology Leadership. 15+ years of  experience.

Sharissa Sebastian (www.sharissasebastian.com) is a certified global leadership and executive coach with an MBA, MSc in Technology Leadership, and her PCC Certification (500+ coaching hrs), in addition to 15+ years of corporate leadership experience and coaching several Fortune 100 executives.

She’s also a TEDx speaker, a writer for Forbes and the Huffington Post, a member of Forbes Coaches Council, an author and an international keynote speaker. She has years of experience in helping leaders draw on their strengths, see their value and be able to bring out the best in others all while having fun, being fulfilled and not burning out!

She’s able to masterfully help them navigate their blind spots while thriving in their zone of genius to take their career and leadership to a level that has a significant impact on themselves, their teams and their organizations. Her clients include leaders and executives at companies such as Microsoft, Facebook, Google, LinkedIn, Harpo Studios Inc, Bank of America, Mars Wrigley, Gilead Sciences, Intuit, Victoria’s Secret, US Bank, Ameriprise Financial, Nestle, among others.

Turning Your Employees into Brand Ambassadors

  • Learn about the environment that’s needed to create and nurture brand ambassadors.
  • How to attract, train and equip your employees to become ambassadors.
  • Understand what motivates your people to become evangelists of your brand.
  • Measuring and tracking success. How to rinse and repeat what’s working and get rid of or change what is not.

Lance Porigow

Lance-Porigow Virtual Summit

THE SHIPYARD

Marketing strategist, leader of The Shipyard’s Omni-channel eCommerce Growth Practice.

Lance is a seasoned marketing strategist focused on implementing “Next Practices” – the most effective marketing practices of tomorrow. Throughout his atypical career journey, he started the first Premium Programmatic Media conference, established a “Reverse Segmentation” approach to scaling audience growth, fought the rampant Bot Fraud with the Association of National Advertisers, and consults on Digital Transformation engagements for global enterprises.

Lance Co-founded a Marketing Futures Consultancy that incubated a portfolio of Venture Capital backed MarTech SaaS start-ups and his published thought leadership is about how behavioral data is transforming foundational tenants of marketing. He currently leads The Shipyard’s Omni-channel eCommerce Growth Practice.

Micro-campaigns for Macro-Results

  • Challenging the traditional approach of a single target audience to
    575 audiences using the power of data science and machine learning
    to create personalized “micro-campaigns”
  • How Weleda became one of the top brands in the natural skin care
    space.

James Luterek

James-Luterek Virtual Summit

COMMERCETOOLS

Programmer, Director of Marketing, Full-stack Developer, and Solutions Architect.

James Luterek is a seasoned ecommerce professional with over a decade of experience across software development, architecture, marketing, and analytics. Since graduating from the State University of New York with a bachelor’s in computer science and mathematics, James has worked in a large variety of roles from programmer, project lead, manager, director, solution architect and currently senior engineer.

With a wide range of interests, James has presented marketing topics at Bronto Summit, technology at All Things Open, and ecommerce at Google DevFest. While comfortable speaking to an audience or discussing technology at a high level, he feels at home with an open IDE writing code.

Today, James is busy drinking copious amounts of caffeine and helping enterprise clients maximize their commercetools implementation through code, workshops, data modeling, and advice on cloud architecture.

GraphQL – Now You Know

  • What is GraphQL?
  • When should you use GraphQL in your solution?
  • How does GraphQL impact a modern ecommerce solution?

Jeanne Jennings

Jeanne-Jenning Virtual Summit

EMAILOPSHOP

Recognized expert in email marketing, a consultant, speaker and  trainer.

Jeanne Jennings is a recognized expert in email marketing and a sought-after consultant, speaker, trainer, and author specializing in email marketing strategy, tactics, creative direction, and optimization. She helps organizations make their email marketing programs more effective and more profitable.

Jeanne is the Founder and CEO of Email Optimization Shop, a consultancy focused on optimizing bottom-line email marketing performance with strategic testing. She is also General Manager of the Only Influencers community of email industry professionals, Chair of the Email Innovations Summit conference, and an Adjunct Professor in the graduate school at Georgetown University.

Her direct response approach has helped B2B, B2C, government, and non-profit clients including AARP, Capital One, Hasbro, New York Times, Scholastic, UPS, Verizon, and the World Bank.

Jeanne earned her MBA from Georgetown University (Hoya Saxa!), and she is an avid hockey fan (Let’s Go Caps!).

Which Test Won? Improve Your Email Marketing with A/B
Split Testing

  • Learn why A/B split testing is critical to ongoing email marketing success
  • View real-life email marketing A/B split tests – and see how your guesses
    compare to actual results
  • Understand the basics of scientific method for testing, including how to
    develop quality hypotheses
  • Find out how to create your own successful A/B split testing plan to boost the
    performance of your email marketing program

Greg Zakowicz

Greg-Zakowicz Virtual Summit

OMNISEND

Veteran marketer and the Sr. Ecommerce Expert at Omnisend, frequent speaker at ecommerce events.

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend . With over 15 years ofexperience in email, mobile, and social media marketing, he’s helped over 100 DTC companies around theworld, including numerous from the Internet Retailer Top 1000, maximize sales through their emailmarketing and SMS programs.

Greg Zakowicz is a frequent speaker at ecommerce events, has been published and quoted in top media outlets, has been retained as an industry expert witness for trial, and is a one-time award winner and two-time ecommerce podcast host.

Keys to Accelerating Your Email Marketing Sales in 2022

  • Which email automations actually deliver the most sales
  • Actionable optimization tips for increasing message performance
  • Why SMS is a must-have marketing channel in 2022 & ways to use it
  • How opt-in channels impact paid ads & often-overlooked items

Elizabeth Hunker

Elizabeth-Hunker Virtual Summit

IDG

Investor into Technologies, leader of innovation initiatives with the UN.

With degrees in the Arts & International Business, Elizabeth approaches necessarily quantamental industries with design thinking & scientific methodology.

Becoming majority-invested into distributed ledger technology & cryptocurrency in 2010, while independently researching economics supportive of decentralized systems and marketplaces Elizabeth has lead innovation initiatives with the UN, developed large scale commodities securitization and tokenization ventures, and advises initiatives leveraging distributed ledger technologues, AI, and alternative data for consumers and enterprise leadership.

NFTienda: the Immutable Shopping Experience

  • Ecommerce, Web3 and the Metaverse
  • Beyond the JPEG: What is a nonfungible token?
  • The state of NFTs in ecommerce
  • The future of ecommerce

Mel Lim

Mel-Lim Virtual Summit

MASPIRA GROUPE

CEO of Maspira Groupe, Author of “Turtle Design in a Rabbit Age”, Keynote Speaker and Advisor

Mel Lim is currently the CEO of Maspira Groupe, an innovation consultancy focusing on product development, growth strategies, and brand experiences in B2B, B2C, AI, VR, SaaS, IoT, big data, cybersecurity, consumer electronics, luxury, retail, hospitality, V2X, food & beverage, robotics, and neuroscience. Mel recently completed a book entitled Turtle Design in a Rabbit Age. Published by CRC Press, her book offers a platform to help people achieve equanimity and find meaning in their work and lives through mindfulness, and companies to craft value by reframing their approach to impact creation and experience design.

She lectures on innovation, consumer behaviors, and women in leadership at leading institutions like Stanford University and KPMG, and has served on advisory boards at the New School in NYC, the World Brand Congress, Upflex NYC and Maison Marcel. Mel was recently awarded the Top 50 Tech Visionaries Award by Intercon and was named among the 250 Most Inspiring Female Entrepreneurs by DataBird.

Tactical approaches to helping brands adopt, adapt, and transition to the Metaverse

  • Pivoting a 2-D brand presence into a 3-D, brand-aligned experience
  • Leveraging VR/AR/XR/NFTs for brand engagement and storytelling
  • Developing a global, scalable XR program
  • Understanding platform limitations and establishing success metrics

Darin Lynch

Darin-Lynch Virtual Summit

IRISH TITAN

Entrepreneur, Thought Leader, Founder & CEO, Member, Federal Reserve Board Small Business Council.

  • 40 Under 40 Designation by Minneapolis St. Paul Business Journal
  • Power 50 Council by Minnesota Business
  • Member, Federal Reserve Board Small Business Council
  • 7 Time Best Places to Work Award Winner
  • 2016 Digital Agency of the Year, Minneapolis Happenings
  • 2014 Minnesota Business Ethics Award Finalist
  • National high score, Contra

Why Merchants Should Demand “Business First. Online Second”

  • What Business First Online Second Means
  • Why It’s So Rare
  • How To Find
  • How To Live It

Vinod Suresh

Vinod-Suresh Virtual Summit

GO DADDY

VP Growth and Subscription at Go daddy and Formerly Walmart Plus

I specialize in in building game changing, innovative, fun and engaging products. Thought leader in subscription , membership and customer loyalty. Led billion $ product transformation to ‘ bend the curve’ at Samsclub, incubate WalmartPlus business using behavior and data science. I am an innovator and architect of Patent pending ‘best in class’ Omnichannel and Fintech experience. Empathetic people leader managing large cross functional teams driving impact through influence and vision.

How to Build and Scale a Successful Membership / Subscription Business

  • What is the role of e-commerce and omni in traditional retail
  • How to unlock the value of testing to drive growth
  • How to drive loyalty value through partner ecosystem

Patrick Ward

Patrick-Ward Virtual Summit

ROOTSTRAP

Director of Marketing for Rootstrap, an accomplished public speaker.

Patrick Ward is the Director of Marketing for Rootstrap, an outcome-driven development agency that digitally transforms companies like MasterClass and Google, and celebrities like Tony Robbins and Snoop Dogg. A writer by trade, Patrick has been featured in Forbes, Ad Age, HuffPost & Business Insider. Aside from his role at Rootstrap, Patrick is an accomplished public speaker, Guest Lecturing at the University of Southern California and the University of North Carolina on Leadership and Technology Disruption.

He also is the co-author of the Amazon Best Seller: Money Matters: World’s Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Vol.3 – Edition 5). He earned his Bachelor of Commerce (Liberal Studies), majoring in Marketing and Political Science, from the University of Sydney.

eCommerce at Scale

  • What we learned from helping Ownable 4X their revenue on Black Friday
  • Benefits of rebuilding and redesigning eCommerce platform to highlight offerings
  • How to ensure you hire the right tech partner the first time around
  • How AI/AR & Voice Search can impact your business & why companies need to not fall behind.

Fernando Colaco

Fernando-Colaco Virtual Summit

COLACO TECH 

CEO and Founder of COLACO TECH.

Started playing around with software development when he was 14 years old, and it grew to become is career, in pair with creative work.

After working as a freelancer in his country, Portugal, for a few years, he left when 20 years old, and moved to Switzerland for several years, working as Art Director at a multi-nacional advertising agency, and after at a financial software development manager at a banking and trading company, ending up returning to freelancing to be able to dedicate to projects where design & technology could be balanced.

A few years after, started traveling around the world full time while working, literally changing countries every 3 or 4 months, but the nomad career stopped 8 years ago in Beijing, China, which was supposed to be another few months stop, but where he decided to settle and continue freelancing. 2 years ago, it was time to curate a team of talents and create a company, which is now a tech & creative agency in the Beijing city center, serving clients both in China and overseas, for all kinds of marketing, design and custom software and web development projects.

Unexpected opportunities that emerge during dark times (such as covid)

  • Starting a new company amidst the chaos
  • Hidden advantages that won’t happen in other times
  • Best timing to recruit talent
  • Business opportunities and collaborations during dark times
  • How to be always prepared for similar situations in the future

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FAQ

When is the Ecommerce Tech Inspire Virtual Summit?

The virtual summit took place on Wednesday-Thursday, 8-9 December from 8.45 am to 3.20 pm EST.

Where was the event held?

The event was held online.

How do I log-in on the day of the virtual event?

Your login details will be emailed to you ahead of the event. You can use those details to access the online event.

Does it cost money to watch the summit?

No. The summit is absolutely free to watch. We hope that you get some really great value from the content!

Will a replay be available if I can't join the day of the summit?

Yes, the summit is already available on demand for anyone who has registered for the summit.