We have SEO specialists at our team and we offer Magento SEO support:
Magento SEO support
we know the way it has to be done
Technical SEO audit
- pages load time;
- canonical tags;
- duplicated URLs;
- internal linking;
- H1-H6 structure;
- text relevancy;
- Title, Description tags;
- and many others parameters.
Traffic loss reasons revealing
We analyze:
- Google Analytics data;
- Search Console data;
- Positions tracking service data;
- Server log files;
- and other available information.
Internal SEO optimization
- server errors fix;
- Magento SEO plugins installation and configuration;
- robots.txt, sitemap.xml adding;
- moving from http to https;
- internal linking optimization;
- duplicated URLs removing;
- and many others internal SEO actions.
Our clients have to deal with SEO that is closely connected with Magento platform processes. We can state that good Magento SEO can’t be done without deep knowing of the platform’s code and correct server optimization. Our knowledge of Magento, its code imperfections helps us to resolve technical SEO issues quickly.
What is the right way of doing Magento SEO?
SEO is a significant part of e-commerce activity in user’s flow handling. Traffic from Search Engines forms at least 60% of the whole online store traffic. Traffic amount depends on the positions your website has (Top-5 and Top-10 are goals). Your website should be well optimized to appear on SERPs on higher positions. It requires a complex combination of actions and modifications for better website ranking.
Magento SEO divides into two aspects: internal and external optimization. As usual, external optimization takes a long time and costs a lot. Well done internal optimization can significantly impact your ranking and save resources.
Merchants rarely have their own SEO specialist in staff, that’s why they outsource freelancers or agencies. The main problem with companies that offer Magento SEO services is that their team knows SEO but poorly knows Magento. As usual, SEO agencies just give tasks to a customer’s developers. Often, SEO companies insist on modifications that require a lot of developer’s work (=bigger costs for a client) but the impact on website ranking is small. That’s why it is much better when a developer and SEO specialist have common goals and think about business first.
Magento SEO: ranking factors
Google ranking algorithms pay attention to a big number of signals. According to top webmasters and our own experience, the impact of the most important signals looks as shown on the circle.
Link building is one of the most important parts of Magento SEO. It is time and resource consuming process. Most of the SEO agencies are good at creating a strong external linking but rarely can provide quality internal website optimization that is 30% of your SERP success. No surprise because well-done internal Magento store optimization requires:
- deep knowledge of Magento;
- knowing specific server software;
- knowing of hosting companies offers and hardware capabilities;
- UX and data analytics knowledge.
The average number of inbound links required for Top-1 ranking is about 30,000. It would be hard (and expensive) to overcome competitors, particularly if you launched your Magento store not long time ago. But you can do it if your internal optimization will be done properly.
SEO audit request
We reply within 24 hours
Magento SEO analysis:
Pages speed
If the pages on your website load more than 3 seconds, it impacts ranking negatively. We analyze why pages load slow and give you the list of reasons and solutions variants.
Indexed pages
We check if Google index your website properly. The number of indexed URLs should be close to the number of URLs in sitemap.xml. Otherwise, we check what might be wrong. At this step we often find hidden problems with filters, scripts, and other things.
Robots.txt and Sitemap.xml
These files show Googlebot what pages should be included in the index. There are a lot of mistakes in robots.txt due to the practice to add a standard file for certain CMS. That’s why URLs that should be excluded from the index are still there.
Correct URLs
A website can be accessible by different URLs: with http or https, with www or without it. All your website addresses must lead to the main website URL with the help of 301 response. But some shops have 302 or 200 response because of incorrect settings.
Google errors
We check Search Console for errors and see if there any. If so, we search for reasons and give recommendations to fix them.
Server responses
When user’s browser sends a request to your website page, the response could be 200 OK or 304: 200 means that the content can be downloaded from the server, 304 means that the page wasn’t modified since the last visit and the content can be downloaded from the browser cache. It helps to reduce server load and improve pages speed.
Duplicated URLs
Almost every CMS causes URLs duplication in different ways. It has to be fixed, otherwise, it is harmful for SEO because it shows Googlebot that the quality of the resource isn’t good ehough.
Internal links
You can determine the most important pages on your website and show it to Google by correct linking. Otherwise, if your website has poor linking, there is can be a situation when filters or subcategories pages have more internal links (=more importance) than categories. It hinders well ranking of pages that you promote.
H1-H6 structure
The text on your website should be organized logically not only for users but for bots as well. Correct structure of tags H1-H6 helps Googlebot to understand the subject of the text and mark it as relevant for certain users requests. Inappropriate text in H1-H6 confuses bot and the relevancy of the page will be worse.
Title and Description
These meta tags should be included in your webpages HTML code and filled with relevant text. The content of these tags appears on SERPs. It also helps Googlebot to understand what the page is about.
Relevancy
Optimized text should have good structure and keywords frequency. We analyze if the page optimized properly for certain keyword according to the semantic core file you provide us.
Structured Data
If you have structured data at your store, it will help Google to understand better a content on your pages and determine its relevancy. Structured data have to be placed without errors and have all required fields according to the content type.
SEO audit request
We reply within 24 hours