We are not an SEO agency. We are a development company specializing in Magento.
It means:
We know WHAT to fix and HOW to fix in a better way
We divide SEO issues by their ranking impact and set priority to the fixes
We take into account UX, Marketing and Business factors offering a solution
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)
You’ll get a list of the required SEO fixes. This list also includes reasons why they must be done as well as the recommended solutions.
These fixes will be highlighted according to their priority and impact.
*if you haven’t enabled these services, we’ll help you to add them to your website
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)
Long story short:
Now, we’re going to take a closer look at all of these marketing channels.
Average Cost Per Click in eCommerce is 2.69$. Average Conversion Rate in eCommerce is 2-6%.
Let’s take 1$ cost per click as an example (note that it’s cheaper than the average price).
100 clicks = 100$ = 2-4 orders
It means that you have to spend 25-50$ on Google Ads to sell an item. Summary: AdWords is expensive.
Average cost per click is 0.5$
100 clicks = 50$ = 2-4 orders
You have to spend 12-25$ on Facebook Ads to sell an item.
It’s cheaper than AdWords but not as cheap as SEO. If you use social networks as your main marketing channel you make a big mistake. The prevailing part of e-shoppers search goods using Google and Amazon.
It’s not a big deal to buy an SEO text for 30$ on a freelance platform. 1 page brings 10 users a month due to internal optimization*.
6 months period:
60 clicks on the page that costs 30$ = 0.5$ per click. It’s twice cheaper than Google Ads
1 year period:
30$ for the text/(10users*12month) = 0.25$ per click. It’s twice cheaper than Facebook Ads
If you use social networks as your main marketing channel you make a big mistake. The prevailing part of e-shoppers search goods using Google and Amazon. Moreover, Google users make a purchasing decision much faster. Google search is more popular in Europe, whereas Amazon dominates the US market. If you bet all your marketing budget on social media you lose a big market share. It’s better to use them for building and maintaining your brand image.
*Well-done internal SEO consists of 2 main components: relevant text (content) and technical optimization.
A good SEO text can be done less than 30$
We won’t count technical optimization works as you need to know what fixes your site needs and how much time it’ll take. Moreover, these fixes touch a set of pages (products, categories, etc.). It’ll be better to split the budget into all pages. Why? You have more than one product or category page and all of them should be optimized. One site has 10 product pages, another one ― 10.000. You optimize your pages once and for a long time. If you have 1000 pages and spend 2000 $ for their optimization you spend 2 $ for each page.
On average, a well-optimized page (internal SEO without buying links) will bring you 10 users a month in 2-3 months after its launch. It’s a rather real expectation and without a great deal of optimism.
SEO in the context of six months:
10 users a month
6 months = 60 clicks on the page that costs 30 $ = 0.5 $ per click
It’s twice cheaper than Google Ads
If we’ll look at these figures in the context of a year we got: 30/(10*12) = 0.25 $ per click
The best thing about this is that a well-optimized page will work for a long time, for half a year, year and more. When you use AdWords you have to pay for 100 clicks each month.
To be honest, 10 users a month is a little bit pessimistic expectation. If your whole site is SEO optimized it’s real to get 20-30 users a month.
Let’s sum up it:
Half a year ― 30/(30*6) = 0.16 $ per click
A year ― 30/(20*12) = 0.083 $per click
Summary: extremely time-consuming. Page indexation, SERP optimization, Google cache updating ― it takes weeks to complete all the works.
User behavior is one of the main SEO factors. If you combine SEO and Google Ads you get nice results. Users land page, interact with it, such operations improve its SERP.
Almost all of our clients made SEO optimization before AdWords campaign launch. As a result, they get 50 % of traffic and orders from Google AdWords and up to 35 % from organic search.
One of our client’s case:
720 orders a month ― AdWords
308 orders― search engines (Google, Yahoo, Bing)
As you remember one closed deal costs 25 $ in Google Ads. It means that our client saved 7700 $ by receiving orders from search engines.
All the figures are approxiamate.
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)
Our clients have to deal with SEO issues which are closely connected with Magento platform processes. We’re sure that solid SEO for a Magento store can’t be done without deep knowledge of the platform’s code and correct server optimization. We know Magento code imperfections which help us to resolve technical SEO issues quickly.
SEO is an essential part of eCommerce in handling the user’s flow. Search Engines form at least 60% of the whole online store traffic. It depends on the positions your website occupy (Top-5 and Top-10 are goals). Your website should be well optimized to appear on SERPs higher positions. It requires a wide range of actions and modifications which should be done to improve your website ranking.
Magento SEO is divided into two aspects: internal and external optimization.
As usual, external optimization takes a long time and costs a lot. Well done internal optimization can significantly impact your ranking and save resources.
Merchants rarely have their own SEO specialist, that’s why they outsource freelancers or agencies. The main problem of the companies which offer SEO services for Magento stores is that their team knows SEO but poorly knows Magento. As usual, SEO agencies just give tasks to customer’s developers. These SEO companies often insist on modifications that require a lot of developers’ work (=bigger costs for a client) but the impact on a website’s ranking is small. That’s why it’s much better when a developer and SEO specialist have common goals and think about business first.
Google ranking algorithms pay attention to a big number of factors. According to top webmasters and our own experience, we made a chart of the most important SEO factors and their impact.
Link building is one of the most important parts of Magento SEO. It’s time and resource consuming process. Most of the SEO agencies are good at creating a strong external linking but rarely can provide quality internal website optimization that is 30% of your SERP success. There’s no surprise because a well-done internal Magento store optimization requires:
The average number of inbound links required for Top-1 ranking is about 30,000. It would be hard (and expensive) to overcome competitors, particularly if you launched your Magento store not long time ago. Nevertheless, you can do it if your internal optimization is done properly.
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)