We are SEO-focused development company specializing in Magento.
It means:
We know WHAT to fix and HOW to fix in a better way
We divide SEO issues by their ranking impact and set priority to the fixes
We take into account UX, Marketing and Business factors offering a solution
(Advanced SEO)
Basic SEO review
Structured Data analysis and correction instructions
Crawl and Indexes analysis
Errors reveal and reasons (base on Search Console Data)
Page speed improvement instructions
Server response test and improvement recommendations
Html code tests and optimization instructions
Mobile Friendly review and improvement instructions
Traffic Drop analysis
Images Optimization instructions
Backlinks analysis. Disavow file for Google if needed.
Pop-ups compatibility with Google policy
Competitors SEO key parameters (up to 10 websites)
(Basic SEO)
Review of the robots.txt and sitemap.xml
Page speed status and improvement recommendations
URLs reviews and improvement recommendations
301 redirects review
Images alt attributes and naming review
Review of the meta tags (Title, description, meta name robots)
Canonical and hreflang review
Page speed is one of the key ranking parameters for Google. The company even developed its tool that helps to understand how fast the website. It is not so hard to check load time using the Page Speed Insights tool or checking data in the Google Analytics account. But the average number and general recommendations don’t help much.
Page Load time consist of 2 components:
When it comes to e-commerce and Magento page speed everything becomes even more complicated. Page speed optimization of a static article isn’t the same as the optimization of large stores with thousands of products and lots of calculations on the server.
Magento page speed can be affected by:
The list of reasons isn’t full. Every website has its structure and features, that’s why page speed analysis requires an individual approach.
When a user enters a query into the search bar, the system has to select the best matching pages. This process is similar to the human search process. How do you usually decide which book or article worth reading or not?
As a rule, you go to the book shop (or your favorite news website). Than you search for proper stand (bestseller, books on sale) or category.
Than you see a book and read its title, look at cover image, author, you may take a quick look at the tables of content.
Let’s convert these parameters into the digital world. And you see that your favorite bookstore = authorized website that links to another website, stand = anchor text and text near the link, title = <title>, table of contents = headings, author = your website. But bots do not see images (or do this not very well yet), Sure. But they can read images alt tags!
It means that these parameters are important for webpage relevancy determination::
The process of adding pages to Google index consists of 2 parts:
To discover new pages Google uses the links in your pages html and sitemap xml file. It means that navigation on your website matters. Tough header menu, useless filter options, lots of subcategories with 2-3 products inside are common issues that e-commerce websites have. They neither improving website crawling nor helping users.
While indexing Googlebot tries to understand if the page worth to be included in the index or not. Despite determining the relevancy, Googlebot looks if there are other pages in the index that provide the same data. This is the place where duplicated content problems exist. If Google sees lots of similar pages on your website it will pick up only one page that it considers as the most relevant. That’s why it is important to give directives to the bot how to handle your webpages.
These points are important for website indexing:
When ranking websites Google tries to determine the most quality pages. For this purpose, it uses different signals:
There are also signals that you can’t measure: how many users return to search after visiting your website, links click-through rate, browser bookmarks with your website pages. Unfortunately, this information is hard to find.
But what you can see is: bounce rate, how many pages users visit on your website, how many returning visitors you have, how often they click on different elements and others. These metrics help to understand your website user experience status.
Long story short:
Now, we’re going to take a closer look at all of these marketing channels.
Average Cost Per Click in eCommerce is 2.69$. Average Conversion Rate in eCommerce is 2-6%.
Let’s take 1$ cost per click as an example (note that it’s cheaper than the average price).
100 clicks = 100$ = 2-4 orders
It means that you have to spend 25-50$ on Google Ads to sell an item. Summary: AdWords is expensive.
Average cost per click is 0.5$
100 clicks = 50$ = 2-4 orders
You have to spend 12-25$ on Facebook Ads to sell an item.
It’s cheaper than AdWords but not as cheap as SEO. If you use social networks as your main marketing channel you make a big mistake. The prevailing part of e-shoppers search goods using Google and Amazon.
It’s not a big deal to buy an SEO text for 30$ on a freelance platform. 1 page brings 10 users a month due to internal optimization*.
6 months period:
60 clicks on the page that costs 30$ = 0.5$ per click. It’s twice cheaper than Google Ads
1 year period:
30$ for the text/(10users*12month) = 0.25$ per click. It’s twice cheaper than Facebook Ads
If you use social networks as your main marketing channel you make a big mistake. The prevailing part of e-shoppers search goods using Google and Amazon. Moreover, Google users make a purchasing decision much faster. Google search is more popular in Europe, whereas Amazon dominates the US market. If you bet all your marketing budget on social media you lose a big market share. It’s better to use them for building and maintaining your brand image.
*Well-done internal SEO consists of 2 main components: relevant text (content) and technical optimization.
A good SEO text can be done less than 30$
We won’t count technical optimization works as you need to know what fixes your site needs and how much time it’ll take. Moreover, these fixes touch a set of pages (products, categories, etc.). It’ll be better to split the budget into all pages. Why? You have more than one product or category page and all of them should be optimized. One site has 10 product pages, another one ― 10.000. You optimize your pages once and for a long time. If you have 1000 pages and spend 2000 $ for their optimization you spend 2 $ for each page.
On average, a well-optimized page (internal SEO without buying links) will bring you 10 users a month in 2-3 months after its launch. It’s a rather real expectation and without a great deal of optimism.
SEO in the context of six months:
10 users a month
6 months = 60 clicks on the page that costs 30 $ = 0.5 $ per click
It’s twice cheaper than Google Ads
If we’ll look at these figures in the context of a year we got: 30/(10*12) = 0.25 $ per click
The best thing about this is that a well-optimized page will work for a long time, for half a year, year and more. When you use AdWords you have to pay for 100 clicks each month.
To be honest, 10 users a month is a little bit pessimistic expectation. If your whole site is SEO optimized it’s real to get 20-30 users a month.
Let’s sum up it:
Half a year ― 30/(30*6) = 0.16 $ per click
A year ― 30/(20*12) = 0.083 $per click
Summary: extremely time-consuming. Page indexation, SERP optimization, Google cache updating ― it takes weeks to complete all the works.
User behavior is one of the main SEO factors. If you combine SEO and Google Ads you get nice results. Users land page, interact with it, such operations improve its SERP.
Almost all of our clients made SEO optimization before AdWords campaign launch. As a result, they get 50 % of traffic and orders from Google AdWords and up to 35 % from organic search.
One of our client’s case:
720 orders a month ― AdWords
308 orders― search engines (Google, Yahoo, Bing)
As you remember one closed deal costs 25 $ in Google Ads. It means that our client saved 7700 $ by receiving orders from search engines.
All the figures are approxiamate.
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)
Our clients have to deal with SEO issues which are closely connected with Magento platform processes. We’re sure that solid SEO for a Magento store can’t be done without deep knowledge of the platform’s code and correct server optimization. We know Magento code imperfections which help us to resolve technical SEO issues quickly.
SEO is an essential part of eCommerce in handling the user’s flow. Search Engines form at least 60% of the whole online store traffic. It depends on the positions your website occupy (Top-5 and Top-10 are goals). Your website should be well optimized to appear on SERPs higher positions. It requires a wide range of actions and modifications which should be done to improve your website ranking.
Magento SEO is divided into two aspects: internal and external optimization.
As usual, external optimization takes a long time and costs a lot. Well done internal optimization can significantly impact your ranking and save resources.
Merchants rarely have their own SEO specialist, that’s why they outsource freelancers or agencies. The main problem of the companies which offer SEO services for Magento stores is that their team knows SEO but poorly knows Magento. As usual, SEO agencies just give tasks to customer’s developers. These SEO companies often insist on modifications that require a lot of developers’ work (=bigger costs for a client) but the impact on a website’s ranking is small. That’s why it’s much better when a developer and SEO specialist have common goals and think about business first.
Google ranking algorithms pay attention to a big number of factors. According to top webmasters and our own experience, we made a chart of the most important SEO factors and their impact.
Link building is one of the most important parts of Magento SEO. It’s time and resource consuming process. Most of the SEO agencies are good at creating a strong external linking but rarely can provide quality internal website optimization that is 30% of your SERP success. There’s no surprise because a well-done internal Magento store optimization requires:
The average number of inbound links required for Top-1 ranking is about 30,000. It would be hard (and expensive) to overcome competitors, particularly if you launched your Magento store not long time ago. Nevertheless, you can do it if your internal optimization is done properly.
If you have an urgent issue and need to get response faster you may contact us:
+37 525 944 33 88 (Viber, Telegram, WhatsApp)