We have SEO specialists at our team and we offer Magento SEO support:
Our clients have to deal with SEO that is closely connected with Magento platform processes. We can state that good Magento SEO can’t be done without deep knowing of the platform’s code and correct server optimization. Our knowledge of Magento, its code imperfections helps us to resolve technical SEO issues quickly.
What is the right way of doing Magento SEO?
SEO is a significant part of e-commerce activity in user’s flow handling. Traffic from Search Engines forms at least 60% of the whole online store traffic. Traffic amount depends on the positions your website has (Top-5 and Top-10 are goals). Your website should be well optimized to appear on SERPs on higher positions. It requires a complex combination of actions and modifications for better website ranking.
Magento SEO divides into two aspects: internal and external optimization. As usual, external optimization takes a long time and costs a lot. Well done internal optimization can significantly impact your ranking and save resources.
Merchants rarely have their own SEO specialist in staff, that’s why they outsource freelancers or agencies. The main problem with companies that offer Magento SEO services is that their team knows SEO but poorly knows Magento. As usual, SEO agencies just give tasks to a customer’s developers. Often, SEO companies insist on modifications that require a lot of developer’s work (=bigger costs for a client) but the impact on website ranking is small. That’s why it is much better when a developer and SEO specialist have common goals and think about business first.
Magento SEO: ranking factors
Google ranking algorithms pay attention to a big number of signals. According to top webmasters and our own experience, the impact of the most important signals looks as shown on the circle.
Link building is one of the most important parts of Magento SEO. It is time and resource consuming process. Most of the SEO agencies are good at creating a strong external linking but rarely can provide quality internal website optimization that is 30% of your SERP success. No surprise because well-done internal Magento store optimization requires:
- deep knowledge of Magento;
- knowing specific server software;
- knowing of hosting companies offers and hardware capabilities;
- UX and data analytics knowledge.
The average number of inbound links required for Top-1 ranking is about 30,000. It would be hard (and expensive) to overcome competitors, particularly if you launched your Magento store not long time ago. But you can do it if your internal optimization will be done properly.