If you run a Magento store and want to expand your business, you can’t afford to ignore Amazon and eBay Integration. 9 of 10 US shoppers head to Amazon even after they found an item on a website. There’s no surprise as Amazon’s catalog has more than 350 million items, and you can find the same product but much cheaper. People choose this marketplace because of competitive pricing, reliable customer service, and fast shipping. eBay’s catalog isn’t so mind-blowing but nevertheless, eBay sales are solid. Let’s take a look at what happens on eBay every day in the USA: 432K items are sold; 12K of them — ladies shoes, 8K — ladies handbags, 21K — cell phones, 2K — tablets. That’s just a small drop in the ocean.
Why Integrate Amazon and eBay into Magento?
The total number of monthly visitors to these sites is 310 million people. 197 million to Amazon and 113 million to eBay. If these marketplaces were countries Amazon would occupy the 8th place in the list of countries by population and eBay would be the 12th.
It’s a great opportunity to showcase your product to an extremely wide market being a not widely recognized brand.
Here are some more figures to think about. Annual revenue of Amazon in 2018 was $ 232 billion. 50 % of it came from third-party retailers and their web stores. The competition is really high as there are more than 1 million third-party sellers but Amazon is definitely a pie you need to bite. Despite this fact, Amazon adapts to the shift and implements more features to sellers like Subscribe and Save, automated couponing, reporting and advertising tools.
Efficient shipping is one of the key components of every online business. Fulfillment by Amazon (FBA) increases sales by 30-50 %. No one likes to pay for shipping so every participant of the Amazon Prime program receives free 2-day shipping on any Prime products, which makes them more likely to purchase Prime products.
Amazon is a shipping expert. In 2018 they shipped more than 5 billion orders. FBA has become a quality label that will help sellers to make money on it. Despite an extremely wide network of warehouses and logistics partners, Amazon perfected shipping processes and made it run like clockwork.
Faster shipping and exclusive monthly benefits have built a community of 95 million shoppers who spend $1.500 annually. Non-Prime users spend around $600. Prime users tend to be more loyal Amazon shoppers and they are more likely to make purchases regularly.
It can be explained from a psychological perspective. Prime users pay more than $100 for the subscription, so they have a feeling that they need to buy more to justify their membership. If you become a Prime-eligible seller you get an army of loyal customers.
Amazon dominates the market across numerous categories: 90 % — health, electronics, sports and fitness, household essentials; 80 % — food and home improvement. These categories comprise 60 % of Amazon bestsellers. If you are selling these products you should consider Magento Amazon integration.
Key Amazon Integration Benefits
- Most popular online marketplace by visitors
- Ever-growing products catalog
- Market domination across numerous categories
- Loyal and outspending Prime community
- Great shipping opportunities
Usually, we use M2E Pro and MCF extensions for Magento Amazon and eBay integration
M2E Pro is the most popular multichannel solution that fully integrates your Magento backend with eBay and Amazon marketplaces. M2E Pro is the only Magento native system for Amazon, eBay. M2E Pro is an official eBay and Amazon partner that’s why you get the access to all marketplaces and stores within a single license structure.
M2E Pro features:
- Channel Management
- Data Synchronization
- Inventory Management
- Marketplace Integration
- Order Management
- Returns Management
- Shopping Cart
To benefit all the benefits of Amazon Shipping, we advise you to install Amazon Multi-Channel Fulfillment add-on. This module is an add-on of Amazon Connector for Magento 2 module.
This module allows you to fulfill your Magento 2 orders through Amazon Fulfillment Services like FBA (Fulfillment By Amazon).
Key MCF features:
- Send your Magento 2 store orders to FBA for the fast fulfillment of orders.
- Create an Amazon fulfillment order using cron for the products which does not belong to any Amazon account.
- Allow sending a ship confirmation message by Amazon to the customer on the behalf of the admin.
- Magento 2 orders automatically sync with your Amazon account for FBA.
- Can create Amazon fulfillment orders for FBA and FBM products both.
- Can map the Magento 2 store shipping methods with the Amazon shipping methods for each Amazon account.