Magento merchants meet a host of various issues everyday, from data gathering and analyzing, SEO, UX, 3rd party services, and server configuration. In order to help sort out some of the confusion, we’ve created an internal knowledge base with the most useful tips for best E-commerce practices. Most of them are intended for Magento specific platforms, but we have a few tips that can be applied to any others as well.
We are here to help you understand the best extensions, server setups, aspects of working with popular shipping and payment, analytics and tracking services. You’ll find out how to use your daily data for improving SEO and SMM rankings, user engagement, sales. We update new articles about current challenges in the market and typical mistakes to avoid.
Feel free to chime in, ask questions and let us know if you’re struggling with anything in particular.
Influence by Robert Cialdini Though this book is presented within the 1980s, it offered countless copies and converted into 20 languages. Why? Because of its timeless message of ways to influence people. Robert Cialdini began his study having a simple but effective question: Why people agree with something? Robert overturned the traditional belief that it’s…
Elon Musk is one of the world’s leading scientists and an entrepreneur. He is the co-founder and CEO of world’s top technology companies, such as Tesla, SpaceX, and Neuralink. According to the Forbes, Elon Musk is ranked 53th richest person in the world and his net is worth about $21 billion. He was born in…
Previously twenty years, the number of powerful female entrepreneurs went in place. Some women are more ambitious and also have been more effective than their male counterparts. Female-brought companies often are more profitable, they’re also centered on creating a social impact. If you are searching for inspiration, continue reading about outstanding top women entrepreneurs. Martha…
If you are thinking about moving your business online or want to improve your e-Commerce project and make it scalable, chances are you are already aware of Magento. This open-source software for retail online integration has been around for years and recently was acquired by Adobe and fully integrated into its services including their Enterprise…
The e-commerce industry seems to never stand still. The constant rapid growth has become an inseparable part of it. According to the latest surveys, around half of the sales in stores are conditioned under digital e-commerce. The latest e-commerce trends come to prove that losing your chance of getting in touch with your potential clients…
Schema.org helps developers to add correct microdata to the pages to improve its search appearance. The purpose of adding this data type is to help Google bot to determine better the type of information displayed on the page. For example, you can add special tags to the block displaying price to tell Google bot that…
There are 2 types of redirects: 301 (moved permanently) and 302 (moved temporary). You will need to set 301 response when: moving to https changing URLs structure moving to another domain/subdomain You can find settings for 301 redirect in Magento at Catalog > URL Rewrite press Add URL Rewrite. On the opened page choose Create URL…
There are several popular methods of displaying price at Magento store. Special price Open Catalog->Manage Product->Price Special Price – the new discount price Special Price From Date – when it has to be enabled Special Price To Date – when it has to end If you won’t specify Special Price From Date and Special Price…
Choosing a development support in e-commerce is one of the most important steps, that you should be taking care of. Proper support company will save your money and time, will provide technical and market expertise, best SEO, UX, Operations decisions, based on data from all its projects. In comparison, a wrong agency will request 3 times…
Magento Page Speed optimization Magento page speed can be optimized with Cloudflare. It caches and minimizes js/CSS/images and delivers the content from the nearest server. Use Lesti_merge for Magento to merge JS via tags. That will make files smaller and faster. Use Google PageSpeed module for Nginx and Apache. It can make pages 3 times…