Magento merchants meet a host of various issues everyday, from data gathering and analyzing, SEO, UX, 3rd party services, and server configuration. In order to help sort out some of the confusion, we’ve created an internal knowledge base with the most useful tips for best E-commerce practices. Most of them are intended for Magento specific platforms, but we have a few tips that can be applied to any others as well.
We are here to help you understand the best extensions, server setups, aspects of working with popular shipping and payment, analytics and tracking services. You’ll find out how to use your daily data for improving SEO and SMM rankings, user engagement, sales. We update new articles about current challenges in the market and typical mistakes to avoid.
Feel free to chime in, ask questions and let us know if you’re struggling with anything in particular.
There have been a lot of discussion related to metrics used to access retail performance. Before the emergence of electronic commerce in the 90s, comparable store sales performance was a dominating metric. After that, multiple new terms like gross merchandise volume (GMV) & customer lifetime value (CLV) arose. Since 1990s, physical and electronic worlds have…
From being a supernova at the start till today Facebook.com is constantly growing and offering its users more and more new features. And if you like to create for Facebook a social media marketing strategy to generate a stream of lead you can use all benefits of this site with more than 2 billions of…
Promotional pricing strategy for clothing store In this article there are presented 21 variants of discounts and shares, which can be used in the shop in order to raise the level of sales. They work perfectly, and the main thing is the desire to apply and implement correctly. Because each sphere of business has its…
In the conditions of the Modern World, it’s not enough just to create accounts in popular networks and put on the site integration buttons. Before starting to promote or strengthen your position in social media, one should clearly understand what needs to be achieved in the end. So, here are social media marketing tips, which…
E-commerce website security is a significant issue that every store owner faces. The rules regulating responsibility for customers data safety become stricter every year. Unwanted invasion and DDoS attacks are the nightmares for merchants today because a lot of personal data can be stolen. While the new lows struggle for protecting users, merchants have to…
An increase in the number of remote workers is one of the trends in the business sphere. Employers take this step to reduce the cost of jobs, especially if a company lacks a spacious physical office. Employees choose this option of employment, because it is convenient for them. However, there may be problems associated with…
The today’s market is extremely dynamic and it requires quick reactions from each participant. For this reason, almost all companies are in need of concepts that would optimize the current processes. When you’re in charge of a large organization, you can hardly enjoy a free second during a workday. It doesn’t matter whether you’re planning…
The e-Commerce fever does not seem going away anytime soon. There are so many things to sell online that making a choice is not as easy as it sounds. This is why thousands of entrepreneurs wonder what to sell online. We decided to give you a long list of trending products that can bring you…
In 2017 the e-retail revenues reached 2.3 trillion $ and the sales will continue to grow. According to Statista.com retail e-commerce sales will climb 4.13 trillion $. What will stimulate customers to purchase more in 2020? What trends will rule the next two years before 2020? How to increase the income of your online store?…
Influence by Robert Cialdini Though this book is presented within the 1980s, it offered countless copies and converted into 20 languages. Why? Because of its timeless message of ways to influence people. Robert Cialdini began his study having a simple but effective question: Why people agree with something? Robert overturned the traditional belief that it’s…