Magento merchants meet a host of various issues everyday, from data gathering and analyzing, SEO, UX, 3rd party services, and server configuration. In order to help sort out some of the confusion, we’ve created an internal knowledge base with the most useful tips for best E-commerce practices. Most of them are intended for Magento specific platforms, but we have a few tips that can be applied to any others as well.
We are here to help you understand the best extensions, server setups, aspects of working with popular shipping and payment, analytics and tracking services. You’ll find out how to use your daily data for improving SEO and SMM rankings, user engagement, sales. We update new articles about current challenges in the market and typical mistakes to avoid.
Feel free to chime in, ask questions and let us know if you’re struggling with anything in particular.
Tesla did great work in popularizing electric vehicles. For a long time, only golf players and ardent environmentalists were using electric cars. At that time the only advantage of electric cars was their eco-friendliness. If we speak about their speed, acceleration & other technical aspects, electric cars couldn’t compete with petrol or gasoline-powered automobiles. Nevertheless,…
We all know bricks and mortar merchandising strategies. They include well-designed shop windows and checkout desks, bestsellers in plain sight and other tricks make us buy something we even don’t need. If you think that visual merchandising is only for the brick and mortar businesses, you may be wrong. This marketing strategy works well in…
It took less than 10 years for Airbnb to become one of the most successful world’s brands. The company was founded in San Francisco in 2008. Initially, it was just a platform that hosted rental housing advertisements. Today Airbnb has more than 150 million users worldwide, 650.000 hosts in 191 countries and more than 1…
How Did Amazon Start May 1994, Jeff Bezos was sitting in his office and was thinking that he wanted to start an eCommerce business. The main question was “What should I sell?”. He went through numerous options but didn’t come to a single one. Suddenly, his wife called him. His spouse MacKenzie Bezos, an American…
Have you asked yourself why Coca-Cola successfully exists for more than 130 years? The answer is marketing. The main secret of the company is that it’s constantly working on guidelines and goals. Therefore, it was the first company that started portraying women at work but not in the kitchen. Also, they were the first who…
What is the most reliable marketing channel? What will work for you in the long run continuously generating more and more users? AdWords? Google Ads is good but a little bit expensive. You need to spend approximately 25-50 $ to convert a potential customer to a real one. Facebook requires 12-25 $. What is left?…
I guess there’re no any Internet users who have never encountered 404 page at least once. It’s the most recognizable Internet error in the world. Do you remember what happened the last time you saw it? Nothing pleasant, only disappointment. It’s like to meet someone you want to forget in a shopping mall. What does…
One legend says that Julius Ceasar was the best in multitasking. He could dictate several letters at once even while reading and writing. If Ceaser had lived today, would he have coped with eCommerce multitasking? Would he have coped with accounting, shipping, customer relation management, inventory, product and purchase planning, supply chain management and other…
Previously I dealt with poor web performance and its consequences. Check it out before diving into the next topic. To save your precious time I can highlight the key points of that article: User Experience. Mobile users expect to load your site in 3 secs and less. Otherwise, 80 % of them will never come…
Cybersecurity remains a hot topic since the invention of the Internet. Data breaches and hacker attacks happen on a daily basis all over the world. During the last decade, we witnessed unprecedented data breaches that affected billion people. For example, Marriott data breach that affected 500 million people, Twitter — 300 million. The largest…
Time is money. That’s how I would describe the importance of web performance if I had only three words to do it. A famous quote credited to Benjamin Franklin is more relevant than ever. Fortunately, I’m not limited to the number of words and we’ll figure out how slow page load speed can kill your…
Fraud is a problem that affects every business but eCommerce hit the hardest. From ad frauds to transaction and shipping frauds, online stores lose millions of dollars every day. In 2017, eCommerce Fraud Loss Reaches $57.8 Billion. Unfortunately, these figures continue to grow every year as scams develop new fraudulent schemes and improve the old…