Magento merchants meet a host of various issues everyday, from data gathering and analyzing, SEO, UX, 3rd party services, and server configuration. In order to help sort out some of the confusion, we’ve created an internal knowledge base with the most useful tips for best E-commerce practices. Most of them are intended for Magento specific platforms, but we have a few tips that can be applied to any others as well.
We are here to help you understand the best extensions, server setups, aspects of working with popular shipping and payment, analytics and tracking services. You’ll find out how to use your daily data for improving SEO and SMM rankings, user engagement, sales. We update new articles about current challenges in the market and typical mistakes to avoid.
Feel free to chime in, ask questions and let us know if you’re struggling with anything in particular.
Guido Jansen is a cognitive psychologist focused on eCommerce. Guido helps companies to optimize customer experience using users data and knowledge of the latest online research. He has worked with T-Mobile, Heineken, eBay, and other large brands. He also attends international events as a speaker, such as Meet Magento, Magento Live, Emerce Engage. We’ve…
September 5-6, 2019, Meet Magento New York. A D-Day for Mobecls as we are on its stage. We’ve decided to share an inspiring story of Vapor Source. Why this story is inspiring? Their online store was created not only to help boost sales through online exposure of products near their potential customers but to optimize inner…
Numerous brands use animals as their logos. “Abercrombie & Fitch” has an elk, “Ferrari” — horse, “Twitter” — bird. Even though the history of using a particular animal logo is bizarre or romantic, none of these brands help their “real-life mascots”. Online clothing store Ivory Ella, which has an elephant on their logo, has already…
Artificial Intelligence became the main trend of the last years. In 2019 it’s riding the hype wave. Robots are making up legal claims, writing sports reports and criminal chronicles, working as consultants in sales departments and on websites. Marketers also use Artificial Intelligence as it helps to: Bring sales forecasts to the next accuracy level;…
Tesla did great work in popularizing electric vehicles. For a long time, only golf players and ardent environmentalists were using electric cars. At that time the only advantage of electric cars was their eco-friendliness. If we speak about their speed, acceleration & other technical aspects, electric cars couldn’t compete with petrol or gasoline-powered automobiles. Nevertheless,…
We all know bricks and mortar merchandising strategies. They include well-designed shop windows and checkout desks, bestsellers in plain sight and other tricks make us buy something we even don’t need. If you think that visual merchandising is only for the brick and mortar businesses, you may be wrong. This marketing strategy works well in…
It took less than 10 years for Airbnb to become one of the most successful world’s brands. The company was founded in San Francisco in 2008. Initially, it was just a platform that hosted rental housing advertisements. Today Airbnb has more than 150 million users worldwide, 650.000 hosts in 191 countries and more than 1…
How Did Amazon Start May 1994, Jeff Bezos was sitting in his office and was thinking that he wanted to start an eCommerce business. The main question was “What should I sell?”. He went through numerous options but didn’t come to a single one. Suddenly, his wife called him. His spouse MacKenzie Bezos, an American…
Have you asked yourself why Coca-Cola successfully exists for more than 130 years? The answer is marketing. The main secret of the company is that it’s constantly working on guidelines and goals. Therefore, it was the first company that started portraying women at work but not in the kitchen. Also, they were the first who…
What is the most reliable marketing channel? What will work for you in the long run continuously generating more and more users? AdWords? Google Ads is good but a little bit expensive. You need to spend approximately 25-50 $ to convert a potential customer to a real one. Facebook requires 12-25 $. What is left?…
I guess there’re no any Internet users who have never encountered 404 page at least once. It’s the most recognizable Internet error in the world. Do you remember what happened the last time you saw it? Nothing pleasant, only disappointment. It’s like to meet someone you want to forget in a shopping mall. What does…
One legend says that Julius Ceasar was the best in multitasking. He could dictate several letters at once even while reading and writing. If Ceaser had lived today, would he have coped with eCommerce multitasking? Would he have coped with accounting, shipping, customer relation management, inventory, product and purchase planning, supply chain management and other…