Magento merchants meet a host of various issues everyday, from data gathering and analyzing, SEO, UX, 3rd party services, and server configuration. In order to help sort out some of the confusion, we’ve created an internal knowledge base with the most useful tips for best E-commerce practices. Most of them are intended for Magento specific platforms, but we have a few tips that can be applied to any others as well.
We are here to help you understand the best extensions, server setups, aspects of working with popular shipping and payment, analytics and tracking services. You’ll find out how to use your daily data for improving SEO and SMM rankings, user engagement, sales. We update new articles about current challenges in the market and typical mistakes to avoid.
Feel free to chime in, ask questions and let us know if you’re struggling with anything in particular.
Online trading is slowly but successfully replacing ground-based stores, especially in the fashion industry. According to recent data, global ecommerce has an income of more than $480 billion in 2018. Forecasts of experts say that these results will increase almost twice by 2022. There is a huge competition between brands so they all regularly improve the shopping…
Every merchant is looking for something special that can bring him perfect results in sales. Here are 5 interesting techniques and approaches that can bring success. Know your customer It is important to know your customers because it is possible to offer them something special only if you know how to act and what to…
Most of the customers already know a lot about e-commerce and it means that they already can separate good-quality offer from something that includes not attractive details. For example, if someone wants to buy a purse, the first thing he is looking for is catalog but after that, it comes a step which includes making…
The work of even a small online store is a complex of multidirectional business processes. It is simply impossible to fit all of them in the head or on paper. Therefore, even at the planning stage of online trading, you need to think about which best inventory app in the online store are suited for…
The choice of competitive pricing strategy in e-commerce Before developing a pricing strategy, the company must analyze all external factors, that influence the final decision and look at the pricing strategy examples. The problem lies in the fact that, on the one hand, the price should be high enough to motivate the production unit that…
Every professional businessman knows that the best idea to bring a new life to his online shop hidden somewhere in his imagination (even if we are talking about high demand products to sell). Most people always searching for something fresh in simple turfs, like the experience of the past, in a goal to continue with…
There have been a lot of discussion related to metrics used to access retail performance. Before the emergence of electronic commerce in the 90s, comparable store sales performance was a dominating metric. After that, multiple new terms like gross merchandise volume (GMV) & customer lifetime value (CLV) arose. Since 1990s, physical and electronic worlds have…
From being a supernova at the start till today Facebook.com is constantly growing and offering its users more and more new features. And if you like to create for Facebook a social media marketing strategy to generate a stream of lead you can use all benefits of this site with more than 2 billions of…
Promotional pricing strategy for clothing store In this article there are presented 21 variants of discounts and shares, which can be used in the shop in order to raise the level of sales. They work perfectly, and the main thing is the desire to apply and implement correctly. Because each sphere of business has its…
In the conditions of the Modern World, it’s not enough just to create accounts in popular networks and put on the site integration buttons. Before starting to promote or strengthen your position in social media, one should clearly understand what needs to be achieved in the end. So, here are social media marketing tips, which…