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PIM stands for Product Information Management. This refers to the process of managing all the information required to market and sell products through the distribution channels. PIM also enables quality data creation for internal use and multi-channel distribution.

The main task of international companies is to adapt product information to the requirements of any seller. In addition, brands that sell in different geographic regions must meet specific market requirements. Hence, they have to process PIM data in different languages  and in different formats. There are dedicated PIM software solutions that automatically collect, edit, and save product information. PIM tools are usually easy to connect to Magento because they are easy to integrate.

Your product data system should be able to import data from sources such as ERP (Enterprise Resource Planning) systems, DAM (Digital Asset Management) systems, Box folders, spreadsheets, and receive flat files (Excel) via FTP (File Transfer Protocol), location as well as direct integration using open API (Application Programming Interface).

Benefits of PIM Software for Your Ecommerce Business

Product information management software brings many benefits to your eCommerce business by significantly empowering your marketing strategies.

  • Create content optimized for all your sales channels

Every retailer wants to be wherever their customers are. Marketing specialists and product managers need to open new distribution channels and create rich, consistent content optimized across all sales channels. Unfortunately, each channel has different product information requirements for optimal sales results. By creating a unique, relevant, and reliable source of product information, PIM software gives your marketing team the tools to distribute optimized content across numerous channels.

  • Offer quality and enriched product

Providing comprehensive and rich product data leads to higher customer conversions. In a multichannel environment, creating comprehensive information can be challenging. Especially when it also needs to be tailored to different markets, languages, and channels. PIM ensures that the data is contextual and feed-based to provide accurate product descriptions that drive higher conversion rates.

  • Reduced product returns by manually fixing data errors

PIM solutions give you the confidence that all product data is accurate, current, and tailored across all channels. Product information management software ensures that customers have an understanding of your product before purchasing it. In this way, PIM helps reduce return rates and associated costs by eliminating manual data errors and avoiding incomplete and incorrect product information. It helps to deliver complete and relevant product content across all channels.

  • Centralize and structure product information for new technologies

Many eCommerce trends like voice assistants, chatbots, PWA, AR, and artificial intelligence shape the modern eCommerce industry.

Common to these technology trends is the growing need for structured data. PIM centralizes and organizes product information, making it easier to implement the latest technology.

Here, we listed Top Product Information Management Solutions for Magento 2.


It is an open-source custom PIM software that enables eCommerce merchants to manage all the content and product data they need in one place and export it across multiple channels. With Akeneo, you will have the ability to import data from CSV and Excel files, connect to third-party systems and your suppliers to get a clear and complete view of all imports. Akeneo is available in three editions РCommunity, and Enterprise, and Cloud. The Community edition is free, Enterprise and Cloud ones are subscription-based. 

  • Import your data
  • Standardize and structure
  • Simple Product Form
  • Bulk Actions
  • Asset Manager
  • Reference Entities
  • Advanced Rights Management
  • Validation Workflow
  • Teamwork Assistant
  • Rules Engine, and more.


InRiver PIM software helps B2C and B2B multichannel commerce to process and distribute relevant product content from one hub to multiple sales channels. With InRiver, you have a single point of control to manage inbound and outbound product information from one dashboard. Plus, InRiver includes a Planner app so you can plan and track activities, monitor workflow, and collaborate with your sales team directly in PIM. InRiver even lets you manage marketing content such as customer ratings, reviews, comments, and behavior and use it in other areas of your eCommerce business. 


Pimcore is an open-source PIM solution that offers solid features like data modeling, data and workflow management. With Pimcore, you can easily manage and transmit complex product information across multiple channels. Pimcore allows you to centralize and structure all marketing and technical information about a product, allowing you to provide product data across all customer touchpoints. Pimcore is the only open-source consolidated digital platform comprising product information management (PIM), master data management (MDM), digital asset management (DAM), and e-commerce. In terms of functionality, Pimcore refers to low-code products. It means that individual integrations, business processes for collecting and transferring product data can be implemented without the involvement of developers – by our managers or analysts. You can easily integrate Pimcore with Magento.

Need Help to Integrate a PIM Solution to Your Magento Store?

Dmitry Yatskevich

Dmitry Yatskevich

Head of Sales at Mobecls and eCommerce consultant with over 20+ years of experience, which he uses to help online retailers take their business to the next level.