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You shouldn’t underestimate the power of SMS Marketing to boost e-commerce sales. Although there are currently different channels for sending information, if you are thinking of a strategy for your business, consider SMS marketing. This communication is more effective than you might imagine.

Years ago, the text messages used in the first marketing campaigns were simple messages to inform customers about offers and events. These were very short messages as they did not exceed 160 characters, which was the maximum length allowed.

However, it has evolved over time and has become a powerful tool. Many are unsure of how they can use an SMS Marketing action to increase e-commerce sales.

This is happening because they have the prejudice that this is an obsolete means. But it is quite the opposite since it is so far-reaching. In addition, among its developments is the possibility of adding a link that can direct your landing pages by generating more traffic and future leads.

Top 5 SMS Marketing Strategies To Boost Online Sales

If you already have your campaign structure, now is a good time to start designing the SMS marketing strategy that you are going to implement in your ecommerce to increase sales. But if you don’t know which one to start with, don’t worry and take note of the 5 options.

Inform customers of the status of their orders

Maintaining communication with your customer is the key that opens all doors. In fact, it depends on whether he decides to stay. Then, by informing you of the status of their order, he will feel more confident and have peace of mind.

If you are successful, there is a good chance he will continue to shop at your online store. Always update the information to the consumer so that they notice your interest in their needs.

Send notifications about events

Check the loyalty of your customers by sending them invitations to attend events that require an audience. It’s a way to spread more than the message and your brand, by increasing participation.

Plus, it’s a way to save on materials since it’s a mobile invitation. Make the most of this strategy. This is your opportunity to generate new leads.

Personalized and segmented campaigns

Who doesn’t like to feel special? Surely everyone. That’s why one of the campaigns that have great reach is those aimed at the individual person.

So, you already know that focusing on knowing your audience and segmenting them based on their preferences is essential when using SMS marketing to drive online sales. This will make the SMS personalized, according to the tastes of each customer.

SMS to remember abandoned carts

A recall could generate a profit that you thought was lost. Sometimes people put their purchase in the cart and for some reason, be it forgetfulness or doubt, they give it up. Without a doubt, this action will increase your sales, as a percentage of consumers will end up permanently buying what they have forgotten.

Product announcements, promotions, and offers

Most people, if not all, are fans of the new products on the market, as well as promotions and deals. For this reason, it is ideal that you send a text message to your customers inviting them to buy the novelty that you are offering. Even better! Running a discount campaign, these are very effective on special days like Black Friday, Christmas, Mother’s Day, or Father’s Day. This will increase the sales of your e-commerce.

It’s time to build on all the knowledge you have learned. Now you can create your SMS marketing strategy to drive online sales. 

Benefits of SMS Marketing for Ecommerce

You may be surprised at all the benefits this tool offers for your online business. It’s just a matter of creating a good SMS marketing strategy to drive online sales and you will see how the goals you set for yourself are achieved. If you are still not convinced, pay attention to the benefits it will generate for you:

  • Disclosure of new products.
  • High segmented audience.
  • Recover sales from abandoned customers.
  • Create segmented and personalized messages.
  • Approach customers.
  • Savings in marketing actions.
  • Carry out promotions.
  • Efficient delivery of the message in a short time.
  • Evaluate results quickly.
  • Monitoring of customer buying habits.
  • Possibility of reaching an international audience without incurring a high cost as in the case of calls.

The Importance Clear Message in SMS Marketing

The basis that supports SMS marketing campaigns is nothing more and nothing less than the message. It is for this reason that you must know how to attract and convince the customer in a few characters. It’s about being creative and to the point in a few words. You will find that it is not that hard to deliver a catchy message.

More specifically, you have 160 characters to capture the attention of your customers. But if you design your copies well, you won’t need more. People don’t like having to spend a lot of time reading a long post, so get right to the point. A short message is usually the best strategy to grab a prospect and hold their attention until the end.

Find the right technique to reach people with a simple text message. Otherwise, if you don’t have anything relevant to say, you’d better not send it. No one likes to read something that ultimately doesn’t offer anything. This could result in the loss of potential customers.

The recommendation is to send text messages that provide a benefit to the recipients. You can choose to present information about upcoming events, new products or services, coupons, discounts, and promotions, among others. It’s about simplifying a message by placing only the content needed to boost your e-commerce sales.

Need Help to Create a Successful eCommerce Strategy?

Dmitry Yatskevich

Dmitry Yatskevich

Head of Sales at Mobecls and eCommerce consultant with over 20+ years of experience, which he uses to help online retailers take their business to the next level.