Site search is one of the most significant yet most disregarded elements of eCommerce websites. Your clients and prospects unavoidably go to your search box since they need something that the current page doesn’t show them what they need. The better your search engine is at creating the ideal outcomes, the more chances your guests become customers.
Why Is Site Search Functionality Crucial for Sales?
The goal of site search is to make your products or services easy to find, select and buy. The icing on the cake is when you coach your visitors to suggest items they need, but may have forgotten.
How many times have you been frustrated by the difficulty of using a search engine on an eCommerce site that requires exact spelling so as not to return you to the mention “Item not found”? Or maybe you tried to search by category when the search on the site focused exclusively on the name of the products? Is it useful?
Tips to Make On-Site Search Better
Here is our must-have list of design features and fetch capabilities that will make your eCommerce site search tool shine:
Make site search highly visible
If your visitors can’t find a search box, they won’t be able to use it. There are plenty of other ways to leverage space without sacrificing site search visibility. Site research should be front and center and stand out like a red fire extinguisher on a racetrack.
Autocomplete and error correction
Try not to anticipate that customers should know item names, spell item names, or even the item they are searching for in any case. The search functionality on your site should be intelligent to the point of expecting the search approach and begin posting ideas while the client is as yet composing. Artificial intelligence (AI) is what will help you manage it. In any case, without going into Artificial Intelligence, your site search should look for the term in every one of the fields of your items, in addition to its title.
Optimize the terms that your customers use
If you’re a B2B seller and your customers use jargon, go ahead and stick with trade terms. Otherwise, you need to make your search engine serve your customers, not your competitors.
Gather analytical data
Monitor statistical data related to site search. You’ll get a clear picture of the terms your visitors type into the search box, the results displayed to them, the different ways identified segments of your audience use search and more.
Provide access to search that goes beyond just your products
Your visitors can always search for a product category instead of looking to buy a specific product. Make sure your site search function can provide the desired results. It should index size charts, category overviews, technical data, and other relevant resources, not just product names.
Offer visitors many filtering options
Let them search as they wish. Some will want to filter by department or subject. Others are interested in the best reviews. Some want the lowest price first, while others want to see the highest price first. Joe may be looking for red while Jane may have a preference for yellow. Configure the search engine of your eCommerce website by ensuring user-friendliness and excellent customer experience. Happy buyers buy more and come back more often.
Try not to neglect the significance of metadata
The labels, titles, and descriptions you apply to your items are the bread and butter of research. Ensure that the terms that your clients utilize most frequently to describe every item are remembered for this metadata. Again, you can get much of the information you need from your analytics. You can also use the many keyword tools available online.
Pay particular attention to configuring mobile search functions
Assuming it’s difficult for mobile clients to click that little amplifying glass or interface with your mobile search box, you will lose sales. Buttons might work better compared to the links. You may likewise need the search window to open naturally. Anything that you choose to do with your site search instrument design, demonstrates the viability of your decisions through broad client testing.
Consider adding graphics and the “Add to Cart” icon
A single good image may be all a visitor needs to see before making a buying decision. However, don’t stop there. Provide a “Buy Now” or “Add to Cart” button to give your prospects a quick shopping experience.
Leverage eCommerce search analytics to refine your SEO
Does your search analytics report display “black waterproof coat” as one of the most often searched terms on your platform? Make pages assist buyers with better understanding the subject. You can even incorporate a checklist of fundamental highlights that purchasers should search for while attempting to conclude what black waterproof coat will best suit their specific necessities.
Need Help to Customize and Improve Your On-Site Search?