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There are many aspects to consider when designing a Magento website, especially considering brand trajectory and scalability. However, one of the most important aspects of any eCommerce store is user experience (UX). To increase website conversions, sellers need to create an attractive, cohesive, and intuitive UX design.

User experience (UX) encompasses all the devices that increase user satisfaction by improving accessibility, ease of use, and efficiency of interaction with Magento websites.

How to Improve UX Design for Magento Stores 

Boost Page Load Speed

Most Internet users expect a website to load within three to four seconds. Every fraction of a second you wait increases the frustration of a visitor.

A study was carried out showing that a 2-second delay in loading time during a visit results in abandonment rates of up to 87%. To keep visitors to your e-shop and see them coming back again, your site must load in less than three seconds.

Make Navigation Intuitive

Your Magento site is neither a puzzle nor a puzzle to solve! Use clear, descriptive titles in navigation menus so users know where to go without hesitation. If they are vague, the user will not understand where each title will lead them. In this sense, and in order not to mislead the visitor, the navigation path (breadcrumbs) must appear clearly on each page.

Also, never let users wonder where they should go after they’ve finished viewing one of your pages. Suggest an alternative outing or route, for example by adding “you may also like” suggestions at the bottom of product pages.

Air Your Pages

Keeping enough white space between items (texts, titles, photos, videos, etc.) remains one of the most elegant and easy ways to get the user’s attention to the most important information in your e-commerce business. In addition to highlighting essential content, these spaces improve reading comprehension and make the overall look of the site more pleasant and modern.

Mobile-Responsiveness

In 2021, people are browsing websites at work, on the go, and in their living rooms. When a computer is not nearby, they connect to their smartphone or tablet to browse the Internet.

Responsiveness is therefore a crucial part of the user experience. It allows websites to change their page layouts to suit the visitor’s screen resolution. Therefore, you need to ensure that your Magento website/e-commerce is responsive so that users can access and purchase from your site regardless of the devices they are using.

Use Strong CTA

Calls to action tell visitors what to do on your website. These should stand out clearly from the rest thanks to:

  • Color

It must be in contrast with the background color to be easily identified by the user. Before choosing a color for your call to action, learn about the emotions associated with it. Different colors evoke different messages. Think about the message you want to convey and choose your call-to-action button color accordingly.

  • Text

It is better to avoid using texts that do not clearly express what the user is going towards by clicking. Ban “Next”, “Submit” and other “Continue”. Use words that make it clear to the visitor what they will get when they click on your call-to-action button.

For every action or effort, you solicit from users, give them something back. For example, if you are asking for a phone number, explain why and when you will be using it. Example: “we will contact you if there is a problem with your order”.

Provide Full Contact Details

Your customers may have a question when they visit your website. Therefore, you should include your full contact details so that they can communicate with you at all times. The contact page should contain the following information:

  • Full name of the company
  • Contact address
  • Phone number
  • E-mail address

For a better user experience, you should put the phone number and email address in the footer of all your pages. When your potential customers see your contact details, they immediately perceive your legitimacy, which helps build their trust.

Advanced Search and Filtering 

Imagine a website like Amazon without a search bar. Would people find the products they want so easily? Sure, no. The same goes for your Magento website. When potential customers search for a specific item on your site, they will be frustrated that they cannot easily locate it. And a bad user experience often stems from frustration, which undermines user satisfaction.

The ability to sort and filter products is an incredibly important aspect of e-commerce UX design, as such features allow customers to easily narrow down their product choices to the ones they are interested in. Again, the sooner a customer finds what they are looking for, the more likely they are to buy. 

Layered Navigation extension provides the perfect set of tools to allow consumers to find perfect items without reloading the page. This tool is an essential component for any merchant looking for Magento extensions to create an outstanding user experience.

Need Help to Boost User Experience?

Veronika Lutovich

Veronika Lutovich

Partnership Manager at Mobecls who is really passionate about eCommerce and enjoys writing about the latest trends, news and products.