In the ever-evolving digital world we live in, eCommerce brands must actively seek ways to differentiate themselves from their competitors and capture the attention of potential customers. While numerous businesses prioritize conventional marketing channels, there exists a remarkable platform that presents an array of opportunities for expansion and customer engagement: YouTube. Moreover, with its colossal user base and unparalleled popularity, YouTube has emerged as a premier platform for eCommerce brands. In this blog article, we will thoroughly examine the reasons why every eCommerce brand should establish a YouTube channel and delve into the diverse benefits it brings.
Why YouTube is an Outstanding Platform for eCommerce Brands
Imagine a place where over 2 billion people hang out, spending more than 1 billion hours watching videos every day. That’s YouTube! It’s not just a video-sharing platform; it’s a goldmine for eCommerce brands. Let’s back it up with some statistics and delve into benefits:
- High Purchase Intent: According to Google 68% of YouTube users watch videos to make purchase decisions. Furthermore, 64% of viewers are more likely to buy something online after watching a related video. YouTube has the power to sway minds and drive sales like no other platform.
- Product Discovery Power: According to a survey conducted by Google, 90% of YouTube users say they discover new brands or products on the platform, making it a treasure trove for eCommerce brands.
- The Mobile Revolution: Mobile devices are our constant companions, and YouTube rules the mobile realm. About 70% of YouTube views come from mobile devices, making it a perfect channel to reach and engage with busy, on-the-go shoppers.
- Video Ad Effectiveness: YouTube’s advertising capabilities are also noteworthy. YouTube ads drive a 15% increase in website traffic for eCommerce brands. Additionally, YouTube generates a 20% higher purchase intent compared to TV ads, indicating the platform’s effectiveness in driving conversions.
- User Engagement and Brand Affinity: YouTube users are highly engaged and receptive to brand messaging. On average, users spend over 40 minutes per session on mobile devices, providing ample opportunity for eCommerce brands to capture attention and build brand affinity.
Advantages of Being on YouTube for eCommerce Brands
Now that we’ve established YouTube’s dominance, let’s uncover the fantastic benefits eCommerce brands gain by creating their YouTube channel:
Enhanced Brand Visibility
Having a YouTube channel for your eCommerce brand opens up a world of possibilities, allowing your unique identity to shine brightly. As the second-largest search engine worldwide, YouTube enables your brand to surface not only on its own platform but also on the all-powerful Google search results. By optimizing your videos with relevant keywords, you can expand your brand’s visibility, capturing the attention of a wider audience and attracting potential customers from all corners of the internet.
Increased Reach and Engagement
YouTube’s colossal user base of over 2 billion logged-in monthly active users presents a tantalizing opportunity for eCommerce brands to broaden their horizons. With a consistent stream of valuable and relevant content, you can engage with your target audience, foster social sharing, and cultivate a devoted community of subscribers. Likes, comments, and shares on YouTube create a sense of belonging, enabling direct interaction with your customers and invaluable feedback.
Lights, Camera, Action: Showcase Your Products
YouTube offers eCommerce brands an unparalleled stage to showcase their products in action. Unlike static product descriptions and images, videos provide a dynamic medium for demonstrating your products’ features, functionality, and benefits. Additionally, by immersing viewers in an engaging visual experience, you can nurture trust and confidence in your brand, effectively nudging potential customers closer to making a purchase.
Drive Website Traffic
A well-optimized YouTube channel acts as a gateway, leading viewers straight to your eCommerce website. By strategically placing links in video descriptions, end screens, and video cards, you can guide interested viewers to specific product pages, promotional offers, or your online store. Consequently, this not only drives valuable traffic to your website but also primes the environment for conversions and sales.
Authority Building and Thought Leadership
YouTube is a powerful tool for eCommerce brands to establish themselves as authoritative sources and thought leaders in their industry. By sharing informative and educational content such as tutorials, interviews, or explainer videos, you can offer valuable insights, industry trends, and expert advice. Moreover, positioning your brand as a trustworthy resource not only captivates potential customers but also builds credibility and fosters lasting trust.
Integrating YouTube into your eCommerce brand’s marketing strategy unlocks a world of untapped potential. By leveraging enhanced visibility, expanding reach and engagement, showcasing products through captivating visuals, driving website traffic, establishing authority, and harnessing YouTube’s advertising prowess, you can craft a compelling brand presence. Additionally, dedicating time and effort to creating valuable, authentic, and optimized video content will enable you to watch as your eCommerce brand forges meaningful connections with your target audience. As a result, you can cultivate unwavering brand loyalty and embark on an exhilarating journey of sustainable growth in today’s competitive digital landscape.
If you’re looking to start a YouTube channel to boost your eCommerce brand’s sales but don’t know where to begin, our team helps businesses take their first steps on the platform. Let us guide you through the process and set you on the path to YouTube success.