Thank You Page is an overlooked aspect of the buyer’s journey. First of all, let’s face it that a sizable portion of your marketing budget is spent on customer acquisition and retention, so why not devote some of that attention to the optimization of thank you page conversion?
Most eCommerce sites consider Thank You Page as a quick way to ask the customer or potential client to check their email in order to complete a purchase confirmation, review a download link, or respond to an invitation to a customer webinar. What a lot of eCommerce businesses don’t recognize is that the Thank You Page should contain a lot more stuff. This is a great place to include a call to action with a heartfelt note of gratitude, promote related products, or direct the visitor to other content that may be of interest.
This article provides steps you can take to optimize your Thank You Page for conversion boost and better sales.
Ways to Optimize Thank You Page for Better Sales
We’ve compiled a list of seven best practices that you should follow when designing your Thank You Page. It’s important to remember that every website is different because what may improve conversions for one eCommerce site may not work for another.
Add Strong CTA
The Thank You page on your site is a great place to include more calls to action (CTAs). The customer is already ready to act if they’ve landed on your confirmation page, so it would make sense to try and sell more by introducing a discount on the second order or suggesting a subscription. For example, if the customer has just purchased a line of skincare products, you can offer an auto-renewal option that ships the same products to the customer each month without placing a new order.
Upsell Recommended Products
Customers who buy flashlights may also need batteries, extra bulbs, or maybe even a tent. If they just bought something from your site, they’re willing to spend more if they see something that can complement their original purchase. However, don’t be too pushy or rude, but helpful to your customers so that they will appreciate you even more.
Promote Original Content
This tip does not apply to all eCommerce brands. If your brand run an eCommerce blog or have a YouTube channel, Thank You Page is a great place to promote your content. The more you keep your customers engaged with your site, the better.
Social Media Sharing
Social media mentions help build brand awareness and drive more leads to your eCommerce site. Whenever you motivate a customer to share their purchase through social media, you get free promotion and increase brand awareness.
Referral Sharing
Did you know that 92% of people trust recommendations from friends and family more than any other type of advertising? Referrals are different from sharing on social media in that you ask the customer directly to share their purchase with a friend. If they choose to return the product, provide them with a pre-composed email that they can send instantly. Also, consider offering a discount code that both parties can use on their next purchase.
Gather Contact Information
If the potential client is sufficiently interested in what your business has to offer, you need to provide a way for them to get more information from you. You’d be surprised how effective a newsletter sign-up would be on your Thank You page. Even if you already have the potential client’s email address, those who choose to subscribe to your mailing list are making it clear that they want to know more.
A/B Testing
Whatever improvements you decide to implement on your confirmation page, it’s important to remember that there is no one-size-fits-all approach to optimizing your customer experience. An eCommerce site can have an effective thank you page that regularly generates customers. However, that same page may not work as well for another brand with a different target audience. To get the best results for your confirmation page, try experimenting with a combination of ideas until you find the ones that make your target audience respond positively.
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