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Email marketing is an essential for boosting your online sales. It’s a solid way to keep customers, return the old ones, and gain new purchases. The main problem merchants face running email campaigns is lack of creativity, which makes customers unsubscribing newsletters. Feeding customers’ inboxes with tons of dull emails is a waste of your time and resources. However, if you send good and well-structured emails, you engage customers, build strong relationships, and expand your reach.

Why Email Marketing is Crucial for eCommerce? 

Email marketing is one of the most effective ways to communicate with your customers. It helps to provide customers with updates on your products, discounts, special offers and other essential information. Here are the main reasons why you should include email marketing in your ecommerce strategy. 

Expand Your Reach 

Almost all customers use emails when shopping online. They use it to check the order status, sign up for newsletters and other activities. When you have a customer’s email address, you get a direct communication channel. This way, you reach out to your customers personally, which is great for effective marketing. 

More Conversion 

Email marketing is a far more effective conversion tool than social media, blogging, and other marketing tactics. According to Barilliance’s study, almost 18 % of clicked emails lead to a purchase. Sounds fantastic, doesn’t it? It proves that email marketing offers an excellent Return on Investment compared to other tactics.  

Customer Segmentation

The archaic “spray and pray” method is no longer a viable option for email marketing. If you want to reach the best results from your campaigns, you need to segment your customers to send the most relevant messages to individuals. Email marketing allows you to split up your messages and send them to the right target audience. Your emails may be based on most recent purchases, age, gender, abandoned shopping carts and other factors.  

High-Level of Personalization 

Compared to social media, blog posts, landing pages, email marketing is one of the most personalized marketing techniques. Personalization is not only about adding first and last names to the greetings but using more specific data like abandoned and viewed items. For example, you can reduce cart abandonment by sending customers links to return to shopping cart items they abandoned. 

Easy to Get Started and Measure

Email marketing doesn’t require a huge team, financial investments, and technical knowledge. You can start sending your emails using one of the numerous email marketing services. They often provide rich templates and design opportunities, including a drag & drop interface. Moreover, they allow you to track open, click-through, and conversion rates, making it simple to improve your campaign to get better results.   

Keys to Accelerating Your Email Marketing Sales in 2022

In December 2021, Mobecls team hosted the eCommerce Tech Inspire Summit to discuss cutting-edge trends, new technologies, COVID impact, and other hot topics. During the summit, experienced eCommerce experts shared their insights, tips, best practices, and more. One of the invited speakers, Greg Zakowicz, delivered an excellent speech on email marketing automation. 

About Speaker:

Greg Zakowicz is a veteran marketer and the Sr. Ecommerce Expert at Omnisend. With over 15 years of experience in email, mobile, and social media marketing, he’s helped over 100 DTC companies, including numerous from the Internet Retailer Top 1000, maximize sales through their email marketing and SMS programs.

Key Points: 

  • Which email automations actually deliver the most sales
  • Actionable optimization tips for increasing message performance
  • Why SMS is a must-have marketing channel in 2022 & ways to use it
  • How opt-in channels impact paid ads & often-overlooked items


If you want to see more presentations from eCommerce Tech Inspire Summit 2021-2022, feel free to visit our Virtual Summit page.

Veronika Lutovich

Veronika Lutovich

Partnership Manager at Mobecls who is really passionate about eCommerce and enjoys writing about the latest trends, news and products.