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Sometimes, the little things can make the difference between a struggling eCommerce business and one that can truly thrive. Unfortunately, many companies fall into familiar pitfalls and make completely avoidable mistakes. 

Mistakes Creating an eCommerce Brand

Let’s take a look at six critical mistakes your eCommerce business could be making and give you tips on how to avoid them.

You Focus Too Much On The Sale And Not On The Customer

It is certain that any eCommerce business lives or dies on the sales it is able to generate. So it’s no surprise that companies make this mistake. It’s all too common for e-commerce sites to focus solely on sales and forget about the importance of providing excellent customer service.

Impressing customers is a vital aspect of eCommerce because a happy customer is more likely to recommend you, submit a positive review, or even come back for a new sale. In fact, repeat customers tend to spend three times as much as other customers, making them more valuable to your business than new customers.

Not Clear Value Proposition

This is a mistake that many people make, and it can be a fatal one if not recognized in the early phases of eCommerce business development.

When you have no clear value proposition, a visitor who comes to your site can’t figure out what exactly you have to offer. Unfortunately, in most cases, that visitor is a lost customer. If that is the case with your website, people won’t spend too much time exploring it and looking for your products. Instead, they would rather leave your website and check out what your competitors have to offer.

That is precisely why your website’s homepage needs to display your value proposition clearly. In other words, the homepage needs to show the essentials your customers should know about your services. The purpose of the homepage is to grab the attention quickly as well as to make the customer stay longer and further explore the website. Moreover, the longer they stay on the website, the more likely they are to make a purchase.

Do Not Invest In Your Website

There really is no excuse for an eCommerce business not to have adequately invested in their website. Whether in the form of quality web development or search engine optimization (SEO), investing in your website can be a vital way to increase your sales and revenue.

One of the most important things to note about an eCommerce site is the vital nature of site speed. Sites that load slowly are not only viewed negatively by search engines, but they also frustrate visitors and can cause potential customers to leave your site for a competitor whose site is faster.

Not Identifying Your Target Audience

Do you have a clear idea of your target market? The target audience must be understood by eCommerce companies. This not only aids in better product and service selection but also helps them concentrate their advertising and marketing efforts.

Spend some time figuring out who will purchase your goods; this may assist you to choose the promotional mediums you employ and even the layout of your website.

Have A Complicated Payment Process

The last thing you want is to fail at the very last obstacle if you’ve gotten to the point where people are adding items to their shopping carts on your website. But far too many websites make the error of having a laborious checkout procedure.

Customers may quit your website and choose rivals if the checkout procedure is frustrating and confusing. Even Nevertheless, streamlining your checkout procedure can be much simpler than you believe.

You Do Not Consider Scalability

It’s important to make sure you’re using the right eCommerce platform for your site. Too many companies choose their platform without considering whether it will work for them in the long term. Think about scalability: as your business grows, will this platform be able to provide you with everything you need to succeed?

If you are not using the right platform, it would be a good idea to change it as soon as possible to avoid any problems later.


iconka2 Avoid These Mistakes Creating an Ecommerce BrandMobecls team provides a wide range of eCommerce development services, starting from SEO and design to custom functionality development. Our 10+ years of Magento expertise allow us to provide unique eCommerce solutions taking into account industry and business specifics. If you want to take your business to the next level, we’re ready to help!

Julietta Kasparova

Julietta Kasparova

Julietta is a partnership manager at Mobecls who enjoys foreign languages and literature, traveling. She can't live without communication and meeting new people. Always ready for a talk on LinkedIn, so don't be afraid to make the first step.