Home Decore Stores Case Studies

Our client wanted his admins to switch to Magento. Operations such as “add product”, “apply discount” and etc. were to be carried out in Magento admin panel. Moreover, this information was to be transferred to Epicor orders.

Our tasks were:

• All the changes that were made in Magento admin panel should be transferred to Epicor system. The problem was that while making changes in Magento order it was canceling or recreating this order in Epicor system.
• Items’ ID should be the same both in Magento and Epicor after its updating.

We synchronized all the Epicor data such as products, users, orders, tracking numbers and etc. with a Magento store. Besides full Epicor Eclipse Magento integration, we carried out some optimization work.

For example, we’ve solved the discount and coupon transfer issue. When admins were adding discounts and coupons in Magento this information wasn’t updating in Epicor. Also, we’ve significantly speeded up Epicor import with the help of direct SQL requests.

That’s only a few examples of what optimization work we’ve done. Contact us if you need more information about Epicor Eclipse integration and its optimization.

Mobile users weren’t active shoppers and were converting badly due to a big number of custom options. The problem was that our client was using the same template for both desktop and mobile versions of his website.

We had to create a separate template for the mobile site version. It should have been done on the basis of the desktop template but all the unnecessary stuff should have been discarded in order not slow down the mobile website.

We developed a lighter mobile version of the client’s website. It wasn’t burdened with excess function and code lines as the desktop version. It became much faster and optimized. The fewer time customers spend to do their stuff the more satisfied they become.

As a result, mobile conversion got to the same level as the desktop version. New template also helped to enhance search visibility, user experience, lead generation and brand identity.

A checkout page was loading more than in 3 seconds. Client’s customers had problems while adding items during the checkout process and shipping cost calculation was too slow.  The number of abandoned carts rose to 70 %.

We’ve found out that Shipping Rules and Promo Rules extensions were causing a heavy server load. Also, block cache was enabled what could be a reason for the poor checkout page performance. One more interesting thing was that incognito mode was slowing down the checkout process or was making it impossible to complete.

Firstly, we tried to refresh the cache. It helped a little bit to reduce the load time but two days later it all started again. Then we switched off the block cache and the results we significantly better. Nevertheless, it was possible to speed it up more. As Promo and Shipping rules were causing the heavy server load we optimized their work and rewrote some queries.

As a result, the checkout load became 0,9 sec which +300% faster than it was. The number of abandoned carts has become significantly lower.

We’ve discovered where these 12 seconds come from:

1.5 sec — page creation 

2.5 sec — parsing

8 sec — html, js, css, pictures 

It helped us to define the main problems that should be solved. The main problem was on the second and third stages (2.5 and 8 secs). They depend on the page size and the amount of the elements. The more elements such scripts, pictures, modules you have the slower your website loads. That was the primary cause of the site’s poor web performance.

What we’ve done:

• Examined all clients’ modules and switched off unnecessary ones.
• Reduced the size of pictures bigger than 500kb.
• Accomplished server and code optimization.
• Installed and configured Varnish Cache (web application accelerator that cashes site’s content)
• Disabled unnecessary js,css.
• Optimized Amazon scripts. 
• Optimized items that have more than 600 subsidiary products. We managed to boost their load by 7 sec on average.