Home Decore Stores Case Studies

Our client wanted his admins to switch to Magento. Operations like “add product” and “apply discount” should be managed in the admin panel. Moreover, this data was to be transferred to Epicor orders.

Our tasks:

• Establish data transfer from Magento to Epicor. The problem was that all the changes made in Magento orders were canceling or recreating these orders in Epicor.
• Items’ ID should be the same, both in Magento and Epicor after updating.

We synchronized all the Epicor data such as products, users, orders, tracking numbers, etc. with a Magento store. Besides full Epicor Eclipse Magento integration, we carried out some optimization work.

For example, we’ve solved the discount and coupon transfer issue. When admins were adding discounts and coupons in Magento this information wasn’t updating in Epicor. Also, we’ve significantly speeded up Epicor import with the help of direct SQL requests.

That’s only a few examples of what optimization work we’ve done. Contact us if you need more information about Epicor Eclipse integration and its optimization.

Mobile users weren’t active and were converting badly due to a big number of custom solutions. The problem was that our client was using the same template for both desktop and mobile website versions.

We had to create a new mobile website template. It should have been based on the desktop template but all the unnecessary features should have been removed to boost performance.

We developed a lighter mobile template. It wasn’t burdened with extra function and code lines as the desktop version. It became much faster and optimized. The fewer time customers spend to make a purchase the more satisfied they become.

As a result, mobile conversion got to the same level as the desktop version. New template also helped to enhance search visibility, user experience, lead generation and brand identity.

The checkout page was loading more than in 3 seconds. Customers had problems while adding items during the checkout and shipping cost calculation was too slow. The number of abandoned carts rose to 70 %.

We’ve found out that Shipping Rules and Promo Rules extensions were causing a heavy server load. Moreover, block cache was enabled what could be a reason for the poor checkout performance. One more interesting thing was that incognito mode was slowing down the checkout or making it impossible to complete.

At first, we tried to refresh the cache. It helped a little bit to reduce the load time but two days later it all started again. Then we switched off the block cache and the results became better. Nevertheless, it was possible to speed it up more. We optimized the work and rewrote some queries of Promo and Shipping rules as they were causing heavy server load.

As a result, the checkout page started to load in 0,9 sec which +300% faster than it was. The number of abandoned carts has become significantly lower.

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We’ve discovered where these 12 seconds come from:

1.5 sec — page creation
2.5 sec — parsing
8 sec — HTML, js, CSS, pictures

The low page load speed issues were happening during the second and third stages (2.5 and 8 secs). The more elements such scripts, pictures, modules you have, the slower your website loads. That was the primary cause of poor web performance.

What we’ve done:

• Examined all clients’ modules and switched off unnecessary ones.
• Reduced the size of pictures bigger than 500kb.
• Accomplished server and code optimization.
• Installed and configured Varnish Cache (web application accelerator that cashes site’s content)
• Disabled unnecessary js,css.
• Optimized Amazon scripts. 
• Optimized items that have more than 600 subsidiary products. We managed to boost their load by 7 sec on average.