eCommerce personalization has come a long way since the start of the eCommerce boom. Today, it’s one of the most effective ways to increase conversion and sales. If done correctly, personalization will lead to more conversions, higher order values, returning customers, and overall improved trust in your brand.
Take a look at the statistics that prove the benefits of eСommerce personalization:
- 80% of shoppers are more likely to buy from a company that offers personalized experiences.
- 44% of consumers say they are likely to become repeat buyers after a personalized shopping experience with a particular business.
- Marketers see an average 20% increase in sales when using personalized experiences.
In summary, eCommerce personalization is all about showing personalized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data.
eCommerce Personalization Tips
Personalized Product/Category Recommendations
Show recommended items based on search history. For example, “visitors who viewed this also viewed…”, “visitors who bought this also bought…”, “trending items are…”, etc. Personalized product recommendations can boost your sales by 60 %.
Geotargeting
Geo-targeting helps target people in a specific location, department, or country. Ads are visible on web browsers and devices that provide location data so that you can reach potential leads regardless. By using geolocation, you improve conversions with personalized messages. Segmentation based on location can also help you further personalize the experience by showing relevant offers to each group of customers.
Create Landing Pages for Specific Products
When running ads on social media, it’s a good idea to create specific landing or product pages. It helps you to maximize your conversions and perfect your eCommerce personalization.
Instead of running various ads, you can now focus on your top products or product categories to attract the ideal consumer. This way, you generate more qualified leads and increase the chances of selling your product. Creating personalized landing pages for your eCommerce store to promote specific products removes any distractions your homepage might otherwise have when visitors browse your site.
Personalized SMS Marketing Campaigns
Everyone is glued to their phones, so why not use mobile marketing to target potential customers or remarket to former customers? SMS marketing focuses on sending updates, promotions, discounts, and reminders directly to a customer’s phone number. Collect phone numbers with every order from old customers, regardless of country and location. Use SMS marketing to remind them about abandoned carts or update them on sales.
Weather-Sensitive Personalization
Depending on the weather, consumers change the way they shop and their needs. For example, if winter is approaching, people are more likely to be looking for sweaters and coats rather than sunglasses and swimwear. Weather-sensitive personalization is an easy and overlooked way to personalize your eCommerce shopping experience.
Upsell Personalized Products
Ecommerce personalization is all about showing personalized offers, product recommendations, and other content to your visitors based on their previous actions, demographics, and other personal data. For example, if a customer is looking at your purse, add outfits they can add to their cart right on the product landing page. Recommending relevant products when people are about to fulfill their purchase is a powerful strategy. It works exceptionally well if you’re offering products complementing the one your visitor is about to buy.
Want to Customize Your Online Store to Be More Personalized?
