
Sold Products Category
Summary |
Business Problems:
- Unique sales model
- All trucks for sale are the only
- Sold trucks were displayed on site for promotional goals
- Displaying sold trucks on website was time-consuming
The Old Sold Products Displaying Process:
- Mark an item as out of stock
- Remove it from all the categories, then add it to SOLD category
- Remove it from the Related Products category
- Switch “is featured” attribute to No
How the Process Has Changed:
- The admin presses SOLD button on the product page in the admin area.
- The product moves to the SOLD category and is removed from the other categories.
- The product is removed from the Related and Recommended Products blocks.
Solution |
Our client wanted to optimize displaying sold products and add SOLD button in the admin panel to process all these steps in one click. Also, all these items should have been removed from the Related and Recommended Products block.
We’ve developed the script that works in the following way:
- The admin presses SOLD button on the product page in the admin area.
- The product moves to the SOLD category and is removed from the other categories.
- The product is removed from the Related and Recommended Products blocks.
This module cuts down the time required on operating sold products and eliminates the necessity to do it manually.

Slow Admin Area Optimization
Summary |
Business Problems:
- Poor admin area performance
- Malfunctions of admin area (speed drops during the week)
- Spambots attacks
What’s changed:
- The database is cleaned from harmful files
- Server is setup
- Problematic URLs are deleted
- No more speed drops in the admin area
Solution |
We’ve analyzed log files and revealed the problematic URL. Spambots were sending a huge number of requests to this URL. It was significantly slowing down the work of the website. We have set up the server to prevent such issues in the future and cleaned up the database from the harmful files.
When we set up the server and cleaned up the database, there were no speed drops that were slowing down the work of the website.

IP Access Restriction
Summary |
Business Problems:
- Unfair competition
- Competitors were dumping prices
- DDoS attacks
What’s changed:
- Competitors has no access to client’s website
- Server set up for better security
Solution |
We offered our client two variants of how we can forbid access to his competitors:
- Ban these addresses manually. This is a temporary measure as the competitors will continue spying using public proxies.
- Ban the whole city with GeoIP. The result will be the same but with some negative consequences. Client’s customers would be also banned.
In the end, we set up the client’s server and forbade the access for the addresses from the client’s list.

Data-Driven UX Design
Summary |
Business Problems:
- Poor UX design
- Low number of purchases, calls, and forms submissions
- Conversion and traffic losses
What’s changed:
- New data-driven design website template
- Content improvements
- The conversion rate went up by 9.3 %
Solution |
First of all, we designed and built a new “Add to Cart” button. It’s essential as it helps customers to make a purchasing decision. A user adds every product of interest to it, compares price, technical specifications, makes a decision and removes all the unnecessary ones.
To increase the number of phone calls we’ve added contact numbers of our client. If the client is still dithering between options he can contact the sales department without any extra clicks.
We’ve also improved the site’s search box by including a sample search query in the input field. It facilitates the search process as it gives a hint when users don’t know how to accurately formulate a search query. As a result, the conversion rate went up by 9.3%.
Moreover, we optimized the website for smartphones, tablets and other mobile devices.

Custom Theme Design
Summary |
Business Problems:
- Poor User Experience
- Low Conversion Rate
- High Cart Abandonment Rate
What’s Changed:
- Custom Theme Design
- Better Conversion
- Enhanced User Experience and Feedback
Solution |
We used the best UX design practices and our experience to customize client’s theme. Key customizations that we’ve done:
- Sticky header that contains logo, shopping cart, search box and main menu
- Keynote block that contains relevant shipping, discount and other information.
- New filter block for spare parts
- Popular subcategory block
- New promotional block. It’s a slider that contains banners linking to categories promoted by the store owner
- Carousel containing 10 special offers
- Footer that contains static content and contact information

Enhanced Media Gallery
Summary |
Business Problems:
- Low conversion rate
- Poor SERP
- High bounce rate
What’s changed:
- Enhanced UX
- Better SERP and on-site behavior
- Increased conversion rate and website traffic
Solution |
Users often refuse to buy products due to the lack of product information. Especially online, where users can’t touch an item they want to purchase.
We’ve developed a module that accelerates decision-making and stimulates users to add products to cart faster by adding a possibility to upload images and videos from Youtube and Vimeo.
It allows creating a gallery with pictures and video where a customer can get useful information about product usage and its properties. A store admin can assign products for each gallery. For example, if a group of products has similar characteristics but different appearances, it’s possible to create a common gallery with instructional videos and images.