Auto Store Case Studies

Our client wanted to optimize displaying sold products and add SOLD button in the admin panel to process all these steps in one click. Also, all these items should have been removed from the Related and Recommended Products block.

We’ve developed the script that works in the following way:

• The admin presses SOLD button on the product page in the admin area.
• The product moves to the SOLD category and is removed from the other categories.
• The product is removed from the Related and Recommended Products blocks.

This module cuts down the time required on operating sold products and eliminates the necessity to do it manually.

We’ve analyzed log files and revealed the problematic URL. Spambots were sending a huge number of requests to this URL. It was significantly slowing down the work of the website. We have set up the server to prevent such issues in the future and cleaned up the database from the harmful files.

When we set up the server and cleaned up the database, there were no speed drops that were slowing down the work of the website.

We offered our client two variants of how we can forbid access to his competitors:

1. Ban these addresses manually. This is a temporary measure as the competitors will continue spying using public proxies.
2. Ban the whole city with GeoIP. The result will be the same but with some negative consequences. Client’s customers would be also banned.

In the end, we set up the client’s server and forbade the access for the addresses from the client’s list.

First of all, we designed and built a new “Add to Cart” button. It’s essential as it helps customers to make a purchasing decision. A user adds every product of interest to it, compares price, technical specifications, makes a decision and removes all the unnecessary ones.

To increase the number of phone calls we’ve added contact numbers of our client. If the client is still dithering between options he can contact the sales department without any extra clicks.

We’ve also improved the site’s search box by including a sample search query in the input field. It facilitates the search process as it gives a hint when users don’t know how to accurately formulate a search query. As a result, the conversion rate went up by 28 %.

Moreover, we optimized the website for smartphones, tablets and other mobile devices.

We used the best UX design practices and our experience to customize client’s theme. Key customizations that we’ve done:

• Sticky header that contains logo, shopping cart, search box and main menu
• Keynote block that contains relevant shipping, discount and other information.
• New filter block for spare parts
• Popular subcategory block
• New promotional block. It’s a slider that contains banners linking to categories promoted by the store owner
• Carousel containing 10 special offers
• Footer that contains static content and contact information