Hey there! It’s that time of year again when Amazon Prime Day takes center stage, showering customers with jaw-dropping deals, exclusive discounts, and unbeatable offers. And mark your calendars because Amazon Prime Day 2023 is officially set for July 11-12! In this article, we’ll walk you through the last minute steps on how to gear up for Amazon Prime Day, ensuring you can maximize your success.
What is Amazon Prime Day?
Amazon Prime Day is like Christmas but in July. It’s a two-day event exclusively available to Amazon Prime members which is known for some of the best discounts of the year, often rivaling those seen on Black Friday or Cyber Monday.
Moreover, in 2022 Amazon introduced a fresh sales event called the Prime Early Access Sale, also known as “Fall Prime Day.” This year is not an exception and the “Prime Fall Deal Event” will be returning in 2023. Although the exact dates have yet to be revealed, Amazon has confirmed that it will be a Q4.
Last Minute Steps to Prepare for Amazon Prime Day
With July just around the corner, you still have time to get ready for this shopping frenzy. There’s no better moment than today to start your preparations.
Check Inventory Levels
You don’t want to be caught empty-handed when the frenzy begins. So, take a moment to check your inventory levels. Make sure you’ve got enough stock to meet the surging demand:
- Dive into your historical sales data and identify the top-performing products during previous Prime Day events or similar shopping periods. This will help you prioritize and allocate sufficient stock to high-demand items.
- Reach out to your suppliers well in advance and inform them about your anticipated surge in demand during Prime Day. Provide them with specific details about your inventory requirements and any special deadlines or delivery timelines. Ensure they can fulfill your inventory needs effectively.
- If you are using Amazon’s fulfillment services like FBA (Fulfillment by Amazon), verify that you have enough inventory stored at the fulfillment centers. This will enable you to fulfill customer orders promptly and avoid any delays.
- Keep a close eye on your inventory levels through Seller Central. Regularly check the available stock and sales velocity to ensure you can adjust your inventory strategy as needed. This real-time monitoring will help you stay proactive.
Optimize Listings
Optimized listings are essential to driving sales during Amazon Prime Day. Here are some easy steps you can take to ensure your listings stand out:
- Keyword Research. Take the time to research and discover the most relevant and effective keywords for your products. This will help you understand what shoppers are searching for and enable you to incorporate those keywords naturally into your listings. Look at Amazon’s Keyword Tool and explore competitor listings to get insights into popular keywords.
- Update Product Titles. Product titles should be catchy, informative, and keyword-rich. Highlight the unique features and benefits of your products while including important keywords. Remember to keep the title within Amazon’s character limit and place the most vital keywords towards the beginning for better visibility.
- Update Product Images. Invest in high-quality product images that truly showcase your items. Use professional photography that captures different angles and includes lifestyle images, if applicable. Also, optimize your image filenames and alt tags with descriptive keywords to improve search visibility.
- Watch Your Competitors. Keep an eye on your competitors’ listings to identify areas where you can differentiate yourself. Pay attention to their pricing strategies, keywords, product descriptions, and promotions. Use this knowledge to refine your own listings and find unique selling points that set you apart.
Offer Customers Multiple Ways to Save Money
On Amazon Prime Day, offering customers multiple ways to save money not only attracts their attention but also encourages them to make purchases. Here are some effective strategies to provide customers with various money-saving options:
- Lightning Deals and Time-Limited Offers: Create Lightning Deals or time-limited offers specifically for Prime Day. These limited-time discounts create a sense of urgency and encourage customers to make quick purchasing decisions to secure the best deals.
- Bundle Deals and Product Packages: Offer bundle deals where customers can purchase multiple related products together at a discounted price. This provides them with extra value and savings compared to buying individual items separately.
- Coupons and Promotional Codes: Provide customers with exclusive coupons or promotional codes that they can apply at checkout to receive additional discounts. This allows them to save extra money on top of the already discounted Prime Day prices.
- Gamify the Shopping Experience: Introduce gamification elements such as spin-the-wheel discounts, scratch-off cards, or interactive contests where customers can win additional discounts or prizes. This engages customers and adds an element of fun to the shopping experience.
- Loyalty Rewards and Cashback Programs: Implement a loyalty rewards program or cashback system where customers can earn rewards or cashback on their Prime Day purchases. This gives customers an extra incentive to choose your products over competitors.
Monitor Advertising Bids and Budget
Monitoring your advertising bids and budget before Amazon Prime Day is crucial to ensure you make the most of your advertising investment and maximize your return on ad spend. Here are some steps to effectively monitor and manage your advertising bids and budget:
- Set Clear Advertising Goals: Define your advertising objectives and establish clear goals for Prime Day. Whether it’s increasing sales, driving traffic to your listings, or promoting specific products, having well-defined goals will guide your bidding and budgeting decisions.
- Optimize Campaigns in Advance: Prior to Prime Day, review and optimize your advertising campaigns. Ensure your keywords, ad copy, and targeting settings are relevant, compelling, and aligned with your Prime Day objectives. Eliminate underperforming keywords or ads to allocate more budget to higher-performing campaigns.
- Adjust Bids Strategically: As Prime Day approaches, be prepared for increased competition and potentially higher cost-per-click (CPC) rates. Adjust your bids strategically to ensure your ads remain competitive without overspending. Monitor the performance of your campaigns closely and fine-tune your bids based on the actual results you observe.
Use Social Media
Social media can be a powerful tool to prepare for Amazon Prime Day and generate buzz around your products. Here are some effective ways to leverage social media in your Prime Day preparation:
- Share Teasers and Previews: Give your social media followers a sneak peek into the products or offers that will be available on Prime Day. Share visually appealing images, videos, or product highlights to pique their interest and entice them to keep an eye out for your deals.
- Run Social Media Contests: Engage your audience by running contests or giveaways on your social media channels. Encourage followers to like, share, or comment on your Prime Day posts for a chance to win exclusive prizes or discounts. This will help increase engagement, expand your reach, and create a sense of anticipation.
- Create Exclusive Social Media Offers: Reward your social media followers by offering exclusive discounts or early access to Prime Day deals. Encourage them to follow your social media accounts for updates and special promotions. This not only builds loyalty but also drives traffic to your Amazon listings during Prime Day.
- Encourage User-Generated Content: Motivate your followers to share their experiences with your products by creating user-generated content campaigns. Ask them to post photos, reviews, or testimonials and tag your brand or use a specific hashtag. Share and highlight this content on your social media platforms to showcase the positive feedback and generate social proof.
Bottom Line
So there you have it, a comprehensive guide on how to prepare for Amazon Prime Day. By offering customers multiple ways to save money, checking your inventory levels, optimizing your listings, using social media, and monitoring your advertising bids and budget, you’ll be well-equipped to make the most out of this shopping extravaganza.
Now, go ahead and dive into the preparations. Get those listings optimized, stock up on inventory, engage with your audience on social media, and keep a close eye on your advertising campaigns.
If you need any help in preparing your store for Amazon Prime Day from SEO optimization to UX audit, our team is ready to help!
Mobecls team provides a wide range of eCommerce development services, starting from SEO and design to custom functionality development. Our 10+ years of Magento expertise allow us to provide unique eCommerce solutions taking into account industry and business specifics. We’re here to help your business grow!
