Ecommerce Tech Inspire 2021-2022
Cutting-edge Trends. New Technologies. COVID Impact
You have the opportunity to watch all video presentations from the Summit right on this page.
Speakers
top experts on their topic
Hours
online broadcast
Participants
all over the world
Days
of useful content
About Event
The pandemic has dramatically changed eCommerce and shopping habits. Mature offline retailers rushed online, new entrepreneurs started selling online from scratch, and customers jumped to the digital way of shopping. There is no doubt that the industry made a gigantic leap forward and continues to evolve. Many experts believe that the growth will come down once situations start to normalize due to vaccination. Other experts feel the growth is not going to dip any time soon and will only get stronger.
eCommerce Tech Inspire Summit 2021-2022 gathered speakers from top eCommerce companies to discuss cutting-edge trends, new technologies, COVID impact, the pace of eCommerce growth, business strategies that lead to this growth and other hot topics.
Artem Pugachev
СEO, Founder of Mobecls
“
Knowledge and information are valuable economic assets that are of critical importance in business development. Being a data-driven eCommerce development company, we always aim to share the knowledge with online retailers to grow their business, traffic, revenue, and much more.
The goal of the upcoming event is to accumulate knowledge of top industry experts and share it with you to lift your business to the next level. We’ve carefully selected our speakers and themes, so there will be no fillers, only high-quality content, business tactics and insights. We’re looking forward to sharing it all this December!
“
Our Speakers
The best experts to inspire you
Artem Pugachev
MOBECLS
CEO and Founder of Mobecls, Certified Scrum Master and Product Owner. 14 years in eCommerce development.
Theory of Constraints as the main Prioritisation tool in ecommerce development
- What is ToC?
- Your backlog – can gain and can drain.
- Too much of design – it is the biggest mistake of ecommerce development.
- Marketing vs Operations – who’s more important for dev team?
- How to build your backlog wisely.
Justin King
SALSIFY
VP Growth and Industry Marketing
.
How NFTs and Web3 are Reshaping Commerce and Community
- Eras of the Internet (Web1, 2, and 3)
- What is different about blockchain
- Rise of NFTs
- Application to eCommerce
- Brand communities in Web3
Sharissa Sebastian
SHARISSASEBASTIAN
Certified global leadership and executive coach with an MBA, MSc in Technology Leadership. 15+ years of experience.
Turning Your Employees into Brand Ambassadors
- Learn about the environment that’s needed to create and nurture brand ambassadors.
- How to attract, train and equip your employees to become ambassadors.
- Understand what motivates your people to become evangelists of your brand.
- Measuring and tracking success. How to rinse and repeat what’s working and get rid of or change what is not.
Lance Porigow
THE SHIPYARD
Marketing strategist, leader of The Shipyard’s Omni-channel eCommerce Growth Practice.
Micro-campaigns for Macro-Results
- Challenging the traditional approach of a single target audience to
575 audiences using the power of data science and machine learning
to create personalized “micro-campaigns” - How Weleda became one of the top brands in the natural skin care
space.
James Luterek
COMMERCETOOLS
Programmer, Director of Marketing, Full-stack Developer, and Solutions Architect.
GraphQL – Now You Know
- What is GraphQL?
- When should you use GraphQL in your solution?
- How does GraphQL impact a modern ecommerce solution?
Jeanne Jennings
EMAILOPSHOP
Recognized expert in email marketing, a consultant, speaker and trainer.
Which Test Won? Improve Your Email Marketing with A/B
Split Testing
- Learn why A/B split testing is critical to ongoing email marketing success
- View real-life email marketing A/B split tests – and see how your guesses
compare to actual results - Understand the basics of scientific method for testing, including how to
develop quality hypotheses - Find out how to create your own successful A/B split testing plan to boost the
performance of your email marketing program
Greg Zakowicz
OMNISEND
Veteran marketer and the Sr. Ecommerce Expert at Omnisend, frequent speaker at ecommerce events.
Keys to Accelerating Your Email Marketing Sales in 2022
- Which email automations actually deliver the most sales
- Actionable optimization tips for increasing message performance
- Why SMS is a must-have marketing channel in 2022 & ways to use it
- How opt-in channels impact paid ads & often-overlooked items
Elizabeth Hunker
IDG
Investor into Technologies, leader of innovation initiatives with the UN.
NFTienda: the Immutable Shopping Experience
- Ecommerce, Web3 and the Metaverse
- Beyond the JPEG: What is a nonfungible token?
- The state of NFTs in ecommerce
- The future of ecommerce
Mel Lim
MASPIRA GROUPE
CEO of Maspira Groupe, Author of “Turtle Design in a Rabbit Age”, Keynote Speaker and Advisor
Tactical approaches to helping brands adopt, adapt, and transition to the Metaverse
- Pivoting a 2-D brand presence into a 3-D, brand-aligned experience
- Leveraging VR/AR/XR/NFTs for brand engagement and storytelling
- Developing a global, scalable XR program
- Understanding platform limitations and establishing success metrics
Darin Lynch
IRISH TITAN
Entrepreneur, Thought Leader, Founder & CEO, Member, Federal Reserve Board Small Business Council.
Why Merchants Should Demand “Business First. Online Second”
- What Business First Online Second Means
- Why It’s So Rare
- How To Find
- How To Live It
Vinod Suresh
GO DADDY
VP Growth and Subscription at Go daddy and Formerly Walmart Plus
How to Build and Scale a Successful Membership / Subscription Business
- What is the role of e-commerce and omni in traditional retail
- How to unlock the value of testing to drive growth
- How to drive loyalty value through partner ecosystem
Patrick Ward
ROOTSTRAP
Director of Marketing for Rootstrap, an accomplished public speaker.
eCommerce at Scale
- What we learned from helping Ownable 4X their revenue on Black Friday
- Benefits of rebuilding and redesigning eCommerce platform to highlight offerings
- How to ensure you hire the right tech partner the first time around
- How AI/AR & Voice Search can impact your business & why companies need to not fall behind.
Fernando Colaco
COLACO TECH
CEO and Founder of COLACO TECH.
Unexpected opportunities that emerge during dark times (such as covid)
- Starting a new company amidst the chaos
- Hidden advantages that won’t happen in other times
- Best timing to recruit talent
- Business opportunities and collaborations during dark times
- How to be always prepared for similar situations in the future