Mobecls Services

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Ecommerce Development

Quick Start

  • Simple Industry Related Design (Fashion & Apparel, Home Decor & Furniture, Cosmetics & Health Care, Food & Drinks, Education, Jewelry)
  • Basic Promo Functions (e.g. Coupon Options, Buy 2, Get 3, Buy 1, Get X% Discount For an Additional Item, etc.)
  • 2 Payments methods
  • Support & Promotion (basic SEO and server Configuration, Google AdWords, admin area access configuration, etc.)

Starter Pack (2-3 months)

  • Server selection (Magento Cloud, Nexus, Sonassi, etc)
  •  Basic extensions (Layered Navigation, One-step checkout, Elasticsearch )
  • Basic SEO settings (robots.txt, sitemap, meta tags (meta name robots, title, description templates, images alt, Google Analytics and Search Console implementation)
  • Server setup (E-mail, SSL, PHP5/PHP7, Nginx, MySQL, development and staging environment, Sphinx, Redis, Varnish, Git)
  • Standard Luma theme or commercial template
  • Data import (products, categories, attributes, customers, orders)
  • Tax rules setup
  • Integration with shipping service
  • Website tutorial

Product Display Customization

  • Adding Extra Blocks to Product Page
  • Adding Labels, Coupons, etc.
  • Setting Option Selection Algorithms

Theme Customization

  • Advanced Site Navigation
  • Performance Optimization
  • User-Friendly Mobile Design
  • Custom Functionality
  • Custom Layouts
  • Extensions Compatibility

Checkout Customization

  • Performance Optimization
  • Custom Layouts and Fields
  • Custom CSS Blocks
  • Security Improvements
  • Custom Checkout Page Design
  • Custom Checkout Steps

Admin Area Customization

  • Extended Functionality
  • Admin Area Management Automation
  • Performance Optimization
  • Design

  • Zoho
  • SugarCRM
  • Microsoft Dynamics
  • Salesforce

  • FedEx
  • DHL
  • Canada Post
  • Royal Mail
  • CRUX

  • AvaTax
  • Sage
  • QuickBooks
  • FreshBooks

  • PayPal
  • Skrill
  • Amazon Payments
  • Braintree

  • Epicor Eclipse
  • NetSuite
  • Microsoft Dynamics
  • SAP

  • Amazon and Ebay Integration
  • Google Merchant Center (Google Shopping)

PWA Development

  • Business Expertise
  • Prototyping
  • Design
  • Development
  • Project Delivery

Light Pack

  • Product Data (categories, attributes, products) import
  • Customer Data import
  • Orders Data import
  • Theme installation (Lumo or bought)
  • Base extensions (Layered Navigation, One-step checkout, Elasticsearch )
  • SEO settings transfer
  • Taxes rules setup
  • Website tutorial

(2+ months, the time bases on online store audit)

Full Pack

  • Product Data import
  • Customer Data import
  • Orders Data import
  • Theme installation and customization (new design or the existing one)
  • Custom features transfer
  • Extensions functionality enhance
  • Installed extension transfer
  • Base Magento 2 extensions installation
  • SEO settings transfer
  • Taxes rules setup
  • Integrations transfer (ERP, CRM, Accountant systems)
  • Integrations with marketing, shipping, services
  • Server configuration for M2 (PHP Update, Varnish, Redis)
  • Mobile version

  • AvaTax
  • Sage
  • QuickBooks
  • FreshBooks

  • PayPal
  • Skrill
  • Amazon Payments
  • Braintree

  • Epicor Eclipse
  • NetSuite
  • Microsoft Dynamics
  • SAP

  • Amazon and Ebay Integration
  • Google Merchant Center (Google Shopping)

Theme Migration

  • Clarifying customers’ requirements
  • Data audit
  • Conceptualization
  • Dynamic Prototype Creation

  • SEO

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SEO Support Services

Pro SEO Audit

  • Basic SEO review
  • Structured Data analysis and correction instructions
  • Crawl and Indexes analysis
  • Errors reveal and reasons (base on Search Console Data)
  • Page speed improvement instructions
  • Server response test and improvement recommendations
  • Html code tests and optimization instructions
  • Mobile Friendly review and improvement instructions
  • Traffic Drop analysis
  • Images Optimization instructions
  • Backlinks analysis. Disavow file for Google if needed.
  • Pop-ups compatibility with Google policy
  • Competitors SEO key parameters (up to 10 websites)

Free SEO Audit

  • Review of the robots.txt and sitemap.xml
  • Page speed status and improvement recommendations
  • URLs reviews and improvement recommendations
  • 301 redirects review
  • Images alt attributes and naming review
  • Review of the meta tags (Title, description, meta name robots)
  • Canonical and hreflang review
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Performance Optimization

  • Magento Cloud hosting transfer
  • Full-page cache setup, Varnish, Redis setup
  • Sales Orders Archiving setup
  • Server audit
  • Server software optimization or migration to a new hoster
  • Server and Magento background configuration (cronjobs, reindexing)
  • Magento Template Profiling
  • Magento Poor Extensions Code Audit
  • SEO Performance optimization

Server Environment Audit

  • Server environment review hardware (compatibility with Magento)
  • PHP version and configuration review
  • MySQL version, configuration, structure, and queries review
  • Varnish, Redis, and cache settings review
  • Security patches and updates check
  • Theme profiling
  • Magento cronjob review (revealing slow automatic processes)
  • Magento admin area settings review
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Standard

  • Google Analytics implementation** (1)
  • Google Tag Manager setup (0,5)
  • Google Search Console setup (0,5)
  • Google Shopping feed (Google Merchant Center). Purchase of Data Feed Manager (Wyomind) extension, installation, and configuration. (8-10)

From 800$

Price for goals setup and tracking data push into DataLayer can be set after detailed estimation.

Extended

  • Google Analytics implementation**. Welt Pixel extension installation, and configuration (Enhanced Ecommerce Tracking). (7-9)
  • Google Tag Manager setup (0,5)
  • Google Search Console setup (0,5)
  • Google Shopping feed (Google Merchant Center). Purchase of Data Feed Manager (Wyomind) extension, installation, and configuration. (8-10)

From 800$

Price for goals setup and tracking data push into DataLayer can be set after detailed estimation. (*Pre-defined extension purchase included)

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eCommerce Quality Assurance

Performance Testing

  • Step 1. Setting up testing goals
  • Step 2. Defining user scenarios
  • Step 3. Setting up testing objectives
  • Step 4. Preparing testing environment
  • Step 5. Performance testing execution
  • Step 6. Reporting

GUI Testing

  • Cross browser compatibility;
  • Design adaptivity for different devices (desktop, smartphones, tablets);
  • Display of links and images;
  • Hover work;
  • Checkboxes and radio buttons;
  • Text fields, dropdowns and pop ups;
  • Content deployment.

Website
Functionality Testing

  • Search Functionality testing
  • Payments tests
  • Recommended Products testing
  • Shopping Cart testing
  • Product Page testing
  • Post-Order Tests
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UX/UI Design Services

ECommerce
UX Audit

  • Research
  • UX Review
  • Web Practices Review
  • Final Expert Report

$1200

The price doesn’t include:

  • Development Services
  • Prototyping
  • Design Services

Custom
Theme Development

  • Research
  • Prototyping
  • Roadmapping
  • Theme development
  • QA assurance and optimization

The price depends on the assessment of the complexity of the project.

Theme
Optimization & Customization

  • Performance;
  • SEO;
  • JS and CSS optimization;
  • UX and UI redesign;
  • Theme optimization for mobile devices;
  • Solving “spaghetti code” issues like non-clickable buttons, broken functionality, etc.;
  • Solving theme issues after Magento | Adobe Commerce migration or update.

The price depends on the Project Complexity

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Support And Maintenance Services

Light

  • 5 hours of custom works (an extra hour of works costs $65)
  • Monthly SEO audit
  • Monthly speed and performance audits
  • Patches installation without requests

From  $1900/month 

Payment in advance for 3 months (unused hours are not reimbursed).

Standard

  • 55 hours of custom works (an extra hour of works costs $60)
  • Weekly SEO audit
  • Weekly speed and performance audits
  • Patches installation without request

From  $3900/month

Payment in advance for 2 months (unused hours are carried forward to the next month, but their cost isn’t reimbursed).

Dedicated

  • We provide you a permanent developer for 80+ hours.

From  $5600/month 

Technology Consulting

We’ll guide you through the vast eCommerce software market and find the optimal solutions that will meet your business specifics and needs by:
  • Reviewing your business needs;
  • Assessing your growth prospects;
  • Shortlisting eCommerce solutions that align your business needs;
  • Finding the most cost-benefit vendors;
  • Calculating the implementation cost and time.

GUI Testing

We analyze your KPI and Google Analytics metrics to propose changes in your current business strategy that will drive traffic and increase conversions.  Our competencies embrace:

  • Marketing automation;
  • Advertising performance analysis;
  • UX and website design audit;
  • Sales and marketing strategies;
  • Mobile experience and more.

  • install a copy of the website on the local machine
  • measure performance indicators (GooglePageSpeed, Lighthouse, Google Analytics)

We review and verify Magento | Adobe Commerce system requirements suitability and compatibility:

  • webserver software version
  • PHP version, settings and required extensions
  • database management system version
  • memory disk space
  • required system dependencies
  • mail server settings
  • Marketing automation;
  • Advertising performance analysis;
  • UX and website design audit;
  • Sales and marketing strategies;
  • Mobile experience and more.

Magento | Adobe Commerce background cron jobs include reports, reindexing, currency rates updates, e-mails, generating sitemaps, stock status updates, data synchronization with 3rd party systems (e.g., ERP, CRM,  Amazon, etc.), and other routine tasks.

We review and verify:

  • all server cron jobs (installing extension* for managing cron jobs if needed)
  • import/export
  • daily back-office operations
  •  architecture optimization or configuration

*the price for the extension itself calculated separately depending on what extension you choose. The approximate price for an extension is ~150$

We review:

  • enabled and disabled cache types
  • Redis and Varnish settings
  • CDN Network settings
  • 304 HTTP response for URLs requests
  • JS/CSS optimization
  • Other configurations in the Magento | Adobe Commerce admin panel
  • Marketing automation;
  • Advertising performance analysis;
  • UX and website design audit;
  • Sales and marketing strategies;
  • Mobile experience and more.

At this stage, we reveal non-optimal and unused dependencies in the code.

We review and verify:

  • template code
  • profiling with custom profiler main pages – home/PLP/PDP/Cart/Checkout

We review all the installed extensions to find and delete or optimize unused ones. We also search for black-list extensions.

  • Marketing automation;
  • Advertising performance analysis;
  • UX and website design audit;
  • Sales and marketing strategies;
  • Mobile experience and more.
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Ecommerce Healthcheck

URL-Check Mobecls Services Landing

The first impression always counts and search engines like Google are no exception. A proper URL structure increases chances that users will click on a search result.

URL Check helps to find products without url_key and url_path.

This feature helps to find broken or empty product URLs, which helps to set redirects, optimize non user-friendly URLs, improve user experience and search positions.

Examples of bad URLs:

http://www.example.com/online.store/products/77650/show.html

http://www.example.com/hotels/USA-hotels/north-america-hotels/florida-hotels/orlando-hotels/

http://www.example.com/product.aspx?ID=11526&IT=5f7d3d

How to start URL check:

1 Option: Run the cron task

2 Option: Open the console and run the needed command

Console commands to run URL check:

php bin/magento magenamagic:url:check (products with empty url_key)
php bin/magento magenamagic:url:check -o path (products with empty url_path)
php bin/magento magenamagic:url:check -o rewrite (incorrect URL rewrites )
php bin/magento magenamagic:url:check -o delrewrite (products with deleted URL rewrites )
php bin/magento magenamagic:url:check -o produnrewrite (products with no URL rewrites)

The module allows to find:

  • SKUs with empty url_key
  • Products with empty url_path
  • Incorrect URL rewrites
  • Products with deleted URL rewrites
  • Products with no URL rewrites

The module informs store admins about any changes of the active git branch (local editing, created/deleted files).
It displays the state of the working directory and the staging area. It lets you see which changes have been staged, which haven’t, and which files aren’t being tracked by Git.

The module works with a conjunction of a bash script.

The script displays the status of the active git branch
and transmits it to the API using the magenamagic:git:check console command.

Why Git Check Is Important

Every time you edit or modify a server without Git, you increase chances to face critical errors by 40% after the next deployment.

With this module you can see:

  • Created files
  • Deleted files
  • Modified files

How to run Git Check:

  1. Go to Stores – Configuration – Magenmagic Extensions – Health Check – enable module
  2. Open the console
  3. Run special command

The module uses a script to find log errors, record them and send to a store admin a json line with their names and traces.
It helps to find out which modules or functionality contain errors that disrupt habitual work of the website.

Furthemore, this feature allows to discover new errors after deployments and settings changing.

Benefits of log monitoring:

  • Quick detection of script errors, cron and batch jobs, failed processes and services, etc.
  • Alerts for network outages and protocol failures
  • Real-time awareness of network infrastructure problems
  • Security and regulatory compliance
  • Rich web analytics data for business decision-making
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The module logs all clicks on the Place Order button.
The feature helps store admins to see all the clicks on the place order, and, at the same time, who has not placed the order. It allows discovering errors that hamper customers to place orders.

Moreover, Place Order Checker collects and records the additional data of failed orders in a special table. The collected data is sent to TrackJS.com and Hotjar.com.

Table contains the next fields:

  • quote number
  • user_ip (to find session data in TrackJS)
  • user_ip_hj (hashed user IP, passed to hotJar)
  • Payment_method (for orders with a reserved number and successfully completed)
  • Payment_status (payment status received from the payment system)
  • Error_text
  • time (time of clicking on the Place Order button)

How to run Place Order Checker:

  1. Open the console
  2. Run the php bin/magento magenamagic:placeorder:check command

This feature allows store admins to track the number of orders within a set timeframe and compare it to the previous performance.

All orders have rhythmic nature, which means they happen at certain times and intervals. How to understand if no orders in 10-30 minutes is ok or not?
Sales Audit module can help to find the root issues of low conversion rate and optimize an online store for better sales.

How to start sales audit:

  1. Open the console
  2. Enter the php bin/magento magenmagic:sales:check command

Why Mobecls?

Our team has been providing eCommerce development services for more than ten years. We know what makes any online store engage and convert customers. Our team comprises experienced SEO, marketing, sales specialists, and certified developers, which helps us to offer exclusive eCommerce solutions that can meet the most complex business specifics and needs. We aim to stimulate eCommerce websites by developing solutions that accelerate sales, drive traffic, cut operational costs, and save time.

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10

Years of expierence

12

Tasks completed

90

Hours of development