Sohomod.com is an online store that sells furniture for living and dining rooms, bathrooms, bars, offices, bedrooms and kid rooms. The business was founded in 2009 and has approximately 20 000 products, 50 brands, 12 filters and 2430 category pages.
One of the major challenges was to build a proper mobile version of the website. 60% of users were browsing and choosing furniture using mobile and tablet devices. It made it critical to perform well and convert those users. The customer entrusted this work to us because we have data-driven development process, that is based on a comprehensive analysis – SEO, marketing, code.
We heavily customized mobile version, and as a result – the project gained 5* rate powered by YotPo, 308 users gave us the highest possible rating.
The other problem that the customer has outlined to us was a slow checkout page. We’ve profiled shopping cart, checkout, adding to a cart process and found out that the problem was in Shipping and Price rules extension that sent non-optimal queries to the database and wasn’t designed to work with 80+ rules. So we had to rewrite some code of that extensions and reevaluate shipping rules.
A checkout page was loading more than 3 seconds. Shipping Rules and Promo Rules extensions caused a heavy server load.
The load time is about 900 ms now. The number of abandoned carts has become lower.
Mobile users weren’t active shoppers and converted badly because of a big number of custom options.
Mobile conversion got to the same level as the desktop version has.