Overall conversion becomes 20% lower with every extra click. In such conditions, it is necessary to display the information about products in a smart way.
Show both products’ types (simple and configurable) in a catalog, it will be easier for a user to determine quickly what he needs. But lead customers only to a configurable product page. You will show to a customer what he was searching for and provide information about other variants that you have at Magento store.
- redirect customers from simple product page to configurable product page.