There is the rule in digital marketing: the more clicks users have to do before purchase smth, the fewer chances that he finally buys it. Every extra click reduces the number of conversions up to 30%.
Magento store owners often send discount offers and quotes with the the links required authorization. But if a user has to log in before making a purchase, it can ruin all marketing efforts. Users find it annoying to enter login/password or they can forget it.
- authorization via URL
A user who has followed a link with the determined hashtag will be automatically logged in. This URL parameter can be set in the settings of the extension.