GolfDiscount.com is selling golf goods online since 1996 – what makes it the oldest golf webshop in the world! No wonder, that the merchant is in top-3 golf retailers in the US. The business is quite big: 11 offline stores, 4 Magento store views, 2 well-known golf blogs, 250K+ visitors per month, 80 000 SKUs. There are more than 300 searches and transactions per hour which generates pretty high load.
In such a project, adding a big number of new features may cause extra load and slow down the website. It annoys both users and Google Bot. That’s why writing correct and fast code is critical, to avoid slowdowns and bottlenecks. But before even getting to the code, we review all installed extensions and server configuration to choose the best architecture. When the code is written it passes additional reviews: a pull request is reviewed by the team, then it’s tested on a dev server and a staging by QA, and after that, it’s reviewed and accepted by PM.
We also use Continous Integration process in order to avoid downtime on production during deployments.
We did and continue doing a great job on this website:
- AI-based recommendations algorithm;
- resolving traffic loss problems;
- new user-engagement features coding.