Artificial Intelligence became the main trend of the last years. In 2019 it’s riding the hype wave. Robots are making up legal claims, writing sports reports and criminal chronicles, working as consultants in sales departments and on websites. Marketers also use Artificial Intelligence as it helps to: Bring sales forecasts to the next accuracy level;…
We all know bricks and mortar merchandising strategies. They include well-designed shop windows and checkout desks, bestsellers in plain sight and other tricks make us buy something we even don’t need. If you think that visual merchandising is only for the brick and mortar businesses, you may be wrong. This marketing strategy works well in…
Content is a crucial part of every business and the connection tool between you and your customers. Every year content marketing becomes more and more competitive, and it gets more difficult to catch the audience’s attention. You never know what will become viral and what predictions will come true. Google + and E-books are good…
NRF (Retail’s Big Show) January 13 – 15, New York, NY NRF is the largest and most significant ecommerce conferences 2019 in the world on the topic of innovation and technology in retail and e-commerce. The history of the conference has more than 100 years: for the first time, it was held in 1911. During…
Online trading is slowly but successfully replacing ground-based stores, especially in the fashion industry. According to recent data, global ecommerce has an income of more than $480 billion in 2018. Forecasts of experts say that these results will increase almost twice by 2022. There is a huge competition between brands so they all regularly improve the shopping…
Every professional businessman knows that the best idea to bring a new life to his online shop hidden somewhere in his imagination (even if we are talking about high demand products to sell). Most people always searching for something fresh in simple turfs, like the experience of the past, in a goal to continue with…
There have been a lot of discussion related to metrics used to access retail performance. Before the emergence of electronic commerce in the 90s, comparable store sales performance was a dominating metric. After that, multiple new terms like gross merchandise volume (GMV) & customer lifetime value (CLV) arose. Since 1990s, physical and electronic worlds have…
The e-commerce industry seems to never stand still. The constant rapid growth has become an inseparable part of it. According to the latest surveys, around half of the sales in stores are conditioned under digital e-commerce. The latest e-commerce trends come to prove that losing your chance of getting in touch with your potential clients…