In March 2008, Mark Zuckerberg reached an honorable 785th place on Forbes list of The World’s Billionaires. His neighbors on the list were Chinese tycoon Zhang Keqiang and Turkish hotelier Ali Ibrahim Agaoglu. At that time, his fortune was estimated to $ 1.5 billion. Two years later, Zuckerberg became the youngest billionaire on the list….
Guido Jansen is a cognitive psychologist focused on eCommerce. Guido helps companies to optimize customer experience using users data and knowledge of the latest online research. He has worked with T-Mobile, Heineken, eBay, and other large brands. He also attends international events as a speaker, such as Meet Magento, Magento Live, Emerce Engage. We’ve…
Numerous brands use animals as their logos. “Abercrombie & Fitch” has an elk, “Ferrari” — horse, “Twitter” — bird. Even though the history of using a particular animal logo is bizarre or romantic, none of these brands help their “real-life mascots”. Online clothing store Ivory Ella, which has an elephant on their logo, has already…
Tesla did great work in popularizing electric vehicles. For a long time, only golf players and ardent environmentalists were using electric cars. At that time the only advantage of electric cars was their eco-friendliness. If we speak about their speed, acceleration & other technical aspects, electric cars couldn’t compete with petrol or gasoline-powered automobiles. Nevertheless,…
It took less than 10 years for Airbnb to become one of the most successful world’s brands. The company was founded in San Francisco in 2008. Initially, it was just a platform that hosted rental housing advertisements. Today Airbnb has more than 150 million users worldwide, 650.000 hosts in 191 countries and more than 1…
How Did Amazon Start May 1994, Jeff Bezos was sitting in his office and was thinking that he wanted to start an eCommerce business. The main question was “What should I sell?”. He went through numerous options but didn’t come to a single one. Suddenly, his wife called him. His spouse MacKenzie Bezos, an American…
Have you asked yourself why Coca-Cola successfully exists for more than 130 years? The answer is marketing. The main secret of the company is that it’s constantly working on guidelines and goals. Therefore, it was the first company that started portraying women at work but not in the kitchen. Also, they were the first who…
IKEA marketing strategy is the brightest example of how to win a million customers’ minds worldwide. When you enter this store to buy a towel, there’s a great chance that you will finish your journey with a fully stuffed shopping cart. On the Net, you can even find numerous “science-fictional” stories about IKEA that state…
There are classic business strategy success stories, which include Apple’s decision to change the name and the victory of Ryanair over more powerful competitors. We have compiled a list of 10 business growth strategies that all owners should know. How Ryanair Overtook Larger Competitors Example: Ryanair – the fight for the sky of Europe The…
Since the company was founded in 1964, the Nike brand (originally Blue-Ribbon Sports) has become one of the most recognizable in the world thanks to the famous “The Swoosh” logo created by student Carolyn Davidson for $35. Of course, partly, the brand gained its popularity thanks to innovative products, but it is unlikely that it…