SEO is one of the most powerful weapons of online stores. Magento, undoubtedly, provides its users with one of the most solid SEO out-of-box features. Moreover, you don’t need to be an expert to configure all the Magento SEO functionality. Today I will share with you some tips on how to use Magento SEO built-in…
What is the most reliable marketing channel? What will work for you in the long run continuously generating more and more users? AdWords? Google Ads is good but a little bit expensive. You need to spend approximately 25-50 $ to convert a potential customer to a real one. Facebook requires 12-25 $. What is left?…
Thinking about starting blog posting on your online (fashion, furniture, home decor, real estate, building materials etc.) store? But you have no idea how it should look like, how often to publish the posts, what topics to choose. In this article, I provide the tips that will help you to build a proper blog from…
There are 2 types of redirects: 301 (moved permanently) and 302 (moved temporary). You will need to set 301 response when: moving to https changing URLs structure moving to another domain/subdomain You can find settings for 301 redirect in Magento at Catalog > URL Rewrite press Add URL Rewrite. On the opened page choose Create URL…
There are several reasons for moving Magento online store to https: user’s information protection; SEO (Google ranks https sites better); website protection. Everything seems to be great, your website will only benefit from moving to https from different point of views. But the crawler doesn’t know by default that http://example.com and https://example.com are the same…
It is not good to simply remove outdated products from the shop, because somewhere at the web links could exist, pointing to the removed product page. After product removal, all such links will point to the 404 error page, and many chances are that potential customers will just close such page without trying to inspect…