To understand how to improve something, you must first measure it. What to track when starting an online store, how changes in certain indicators affect the profit and the state of the business as a whole? It should be understood that the list of KPIs cannot be completely universal. It will differ depending on the…
Content marketing in e-commerce is the creation and distribution of useful information for consumers with the goal of attracting potential buyers and gaining their trust. Unlike advertising, content marketing benefits your potential customers without the expressed intention to sell here and now. But how to create a shopping website without spending big money on ads?…
When brick and mortar stores going online, they can choose different directions of own business. Web space can offer a wide range of opportunities to provide the result for merchants and most of them depend on a choice of a certain form of future existence. There are the most popular types of online stores with…
The credit card processing for small business choice always depends on a wide range of details, which has a connection with every merchant’s personal model of work. There is no one common solution about the «pick up» question, but through the years of experience, it is possible to combine best recommendations which can bring the…
We sponsor MageConf in Kiev this year. Our new team members Veronika, Ilya, and Vova enjoyed this event. MageConf is a great opportunity to get new information about Magento and Ecommerce. For developers, it is a great chance to upgrade their skills by visiting Contribution Day and working with Magento team developers. 90% of Mobecls…
Online trading is slowly but successfully replacing ground-based stores, especially in the fashion industry. According to recent data, global ecommerce has an income of more than $480 billion in 2018. Forecasts of experts say that these results will increase almost twice by 2022. There is a huge competition between brands so they all regularly improve the shopping…
Every merchant is looking for something special that can bring him perfect results in sales. Here are 5 interesting techniques and approaches that can bring success. Know your customer It is important to know your customers because it is possible to offer them something special only if you know how to act and what to…
Most of the customers already know a lot about e-commerce and it means that they already can separate good-quality offer from something that includes not attractive details. For example, if someone wants to buy a purse, the first thing he is looking for is catalog but after that, it comes a step which includes making…
The work of even a small online store is a complex of multidirectional business processes. It is simply impossible to fit all of them in the head or on paper. Therefore, even at the planning stage of online trading, you need to think about which best inventory app in the online store are suited for…
The choice of competitive pricing strategy in e-commerce Before developing a pricing strategy, the company must analyze all external factors, that influence the final decision and look at the pricing strategy examples. The problem lies in the fact that, on the one hand, the price should be high enough to motivate the production unit that…